Commercial Manager Jobs

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Sales Manager, SMB and Commercial

Instrumentl
Remote

About The Position

Instrumentl is a hypergrowth, YC-backed startup with over 5,000 nonprofit customers. We are cash flow positive and have a strong Net Promoter Score (NPS) above 65. We have expanded from grant discovery into managing the full grant lifecycle, offering existing customers a second and larger reason to engage with our product. This role is for a remote SMB & Commercial Sales Manager to lead the team handling the majority of our inbound demand, reporting to the VP of Sales. The customers are primarily nonprofits buying grant software for the first time, with fast deal cycles typically closing within a few weeks and involving one or two decision-makers. The team consists of Account Executives (AEs) with varying experience levels, from those ready for larger, consultative deals to newer sellers with strong instincts. The role involves coaching both inbound conversion and outbound prospecting, as the full lifecycle product opens new sales avenues beyond form fills. A significant growth opportunity lies in driving the full lifecycle motion into the existing customer base, which involves more complex, multi-stakeholder conversations with finance and program staff regarding the organization's grant calendar. The position requires a high standard of operational rigor, including clean pipeline management, accurate forecasting, clear deal notes, and effective performance reviews. A strong emphasis is placed on the thoughtful use of AI to enhance productivity and preparation without compromising the authenticity of sales interactions.

Requirements

  • 3+ years managing quota-carrying AEs in B2B SaaS, including experience with fast cycles
  • Experience managing at least eight reps at once, and evidence you improved a team you didn't hire
  • Real coaching range. You can develop a rep who needs discovery fundamentals and a rep who needs help running a multi-stakeholder deal
  • Comfort managing inbound conversion and outbound prospecting at the same time
  • A specific number you moved, with the before and after
  • Track record implementing a sales methodology, not just being trained in one
  • Operational discipline. Accurate forecasting, clean CRM practice, and the willingness to enforce both
  • Thoughtful about AI in sales. You've used it in your own work and can say where it helped and where it didn't
  • Fluency in HubSpot, including building your own reports
  • High standards you apply consistently, including to yourself

Nice To Haves

  • Experience selling into the nonprofit sector or with nonprofit buyers
  • Experience selling a second product into an existing customer base
  • Product-led or trial-led experience, especially converting self-serve signups into paid
  • Familiarity with grant management or fund accounting

Responsibilities

  • Lead and uplevel a team of 6-8 Account Executives across a real spread of experience levels, with a development plan per rep rather than one program for everyone
  • Coach both inbound conversion and outbound prospecting, and hold the same quality bar in each
  • Own the operating metrics: speed to lead, demo show rate, close rate, average selling price, discount discipline, annual versus monthly mix
  • Raise call quality using Gong and Granola. Scorecards, a call library, weekly practice, and specific work on the moments in a demo where deals stall
  • Drive the full lifecycle motion into a base that bought a narrower product, including the multi-stakeholder conversations that come with it
  • Partner with the VP of Sales and Enablement to implement and reinforce a shared sales methodology, and to certify reps against it
  • Set the standard for operational hygiene: forecast accuracy, pipeline that reflects reality, and HubSpot data your peers can trust
  • Bring judgment to how we scale with AI, including where our internal tooling helps a rep and where it gets in the way
  • Partner with Marketing on lead quality and channel feedback, and with RevOps on routing, capacity modeling, and territory logic
  • Set escalation criteria with the Mid-Market and Enterprise team so upmarket deals get routed early
  • Hire and ramp as the team grows, and own the onboarding path that gets a new rep productive

Benefits

  • Shape one of our most important teams at a pivotal point in our company's journey
  • Influence how we build sales culture, best practices, and results that power nonprofits to do good
  • Lean into feedback loops
  • Value experimentation
  • Create an approachable, collaborative environment
  • Join us and kick it every day with kind, mission-driven people

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