Business Development Manager
Brady Corporation • Port Charlotte, FL17d
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Independent Software Vendor -Business Development Manager
Brady Corporation•Port Charlotte, FL
About The Position
The Business Development Manager for Brady Intelligent Productivity Solutions (IPS) fosters partner relationships and drives growth in the software and solutions space. The role identifies and prioritizes key Independent Software Vendor (ISV) accounts in target verticals, builds relationships with partners, develops shared commercial plans, and grows solution sales through the channel. It serves as the primary liaison among sales, marketing, product teams, and ISV partners, aligning business objectives, go-to-market strategies, and customer success initiatives. The manager is accountable for on-time performance, including new end-user logo sales delivered by ISV partners. The position develops partner strategies and joint business plans, creates pipeline and revenue through partner-led and co-sell opportunities, and coordinates go-to-market execution. It supports product launch readiness and device-solution certification and compatibility, enables IPS sales teams with portfolio and roadmap information, and partners with marketing on joint value propositions and customer success stories. The role tracks partnership performance and provides business reviews and strategic recommendations to leadership. Travel within the region is required 25–50% of the time.
Responsibilities
- Identify, evaluate, and prioritize ISVs that provide solutions in target verticals, including supply chain, manufacturing, and retail.
- Build and maintain relationships with new and existing ISV partners and serve as their trusted advisor and primary point of contact.
- Develop joint business plans aligned with regional growth objectives, including targeted joint sales activities and marketing ventures.
- Identify new partnership opportunities and evaluate market potential.
- Drive pipeline creation and revenue growth through partner-led and co-sell opportunities.
- Develop joint new-customer acquisition strategies and collaborate with sales and cross-functional teams to accelerate partner-influenced opportunities.
- Deliver business results aligned with regional goals.
- Travel within the region to support business requirements (25–50% of the time).
- Manage product launch readiness, including certification and compatibility validation between IPS devices and ISV partner solutions.
- Keep Brady IPS sales teams informed about available, certified, and compatible solutions and provide visibility into the ISV portfolio and future roadmap.
- Work with marketing teams to create joint value propositions and customer success stories.
- Support demand generation and co-marketing initiatives, campaigns, webinars, and industry events.
- Track partnership KPIs, including pipeline, revenue, customer acquisition, and partner engagement.
- Conduct regular business reviews with ISVs.
- Prepare executive presentations and strategic recommendations for leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
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