Senior Product Marketing Manager
Tulip Interfaces • Somerville, MA11d • $122,000 - $162,000 • Hybrid
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Senior Product Marketing Manager
Tulip Interfaces•Somerville, MA
•$122,000 - $162,000•Hybrid
About The Position
Tulip is hiring a Senior Product Marketing Manager to shape how its AI-native, cloud-based, no-code frontline operations platform is positioned, sold, and understood. The role focuses on translating a complex B2B enterprise platform into precise, outcome-oriented messaging and customer stories for operational buyers, while demonstrating the product and connecting its capabilities to customer value. The manager will develop a strong voice-of-the-customer practice in partnership with Product and Customer Success, using direct customer conversations, site visits, win/loss reviews, customer advisory boards, and sales-call synthesis. They will use customer, market, and competitive insights to influence product marketing strategy and go-to-market decisions, run launches as customer-centered narrative moments, and create field enablement that is used in live deals. The role is based in Somerville, Massachusetts, with a hybrid schedule requiring at least three days per week in the office.
Requirements
- 5–7+ years of product marketing experience, with a track record of shaping how a complex B2B product is positioned, sold, and understood in the market.
- Understanding of manufacturing or another regulated industry, either through direct industry work or through a developed voice-of-the-customer practice involving customer conversations, site visits, win/loss reviews, customer advisory boards, and synthesis of sales-call recordings.
- Ability to translate a complex B2B enterprise platform into positioning that resonates with operational buyers and communicates outcomes.
- Examples of positioning work with a measurable effect on win rates, adoption, or how the field sells.
- Demonstrated fluency using AI in one’s own workflow.
- Ability to build strong cross-functional relationships that deepen customer understanding and lend credibility to recommended strategy.
- Bachelor’s degree in Marketing, Business, Communications, or equivalent working experience.
Nice To Haves
- Direct experience working in a manufacturing environment, including knowledge of discrete manufacturing pain points and use cases.
- Startup or scale-up experience.
Responsibilities
- Influence and evolve Tulip’s platform narrative, including positioning, messaging, and proof points used by revenue marketing and industry marketers.
- Build and run a voice-of-the-customer practice with Product and Customer Success, including customer conversations, site visits with Sales, win/loss reviews, customer advisory boards, and synthesis of sales calls; turn findings into positioning.
- Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demonstrate the product in support of those stories.
- Run product launches as narrative moments that connect new capabilities to the problems customers are trying to solve.
- Build field enablement that sales teams use and run a feedback loop from live deals into messaging and product.
- Use market, competitive, and customer signals to form a point of view on where Tulip wins and inform product and go-to-market decisions.
Benefits
- Company equity.
- Competitive benefits package including health, dental, vision, short-term disability, long-term disability, life insurance, AD&D insurance, flexible spending account (FSA), commuter benefits, parental leave, and 401(k).
- Flexible work schedule and unlimited vacation policy.
- Learning & Development program.
- Virtual company events and happy hours.
- Fitness subsidies.
- Dog-friendly office.
- Direct impact on product and culture.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
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