Marketing Product Manager, Laboratory Diagnostics

Antech Diagnostics•Loveland, CO

22h•Onsite

About The Position

Antech is seeking a highly driven Marketing Product Manager to execute the short- and long-term vision for Laboratory Diagnostics. The role combines strategic thinking, creativity, collaboration, and understanding of veterinary clinic operations and diagnostics. The position is office-based, with Loveland, Colorado preferred; candidates interested in Fountain Valley, California, or New York City may also be considered. The role requires up to 25% travel, depending on the candidate’s location. The target pay range in Loveland is $99,330–$124,000 annually, with an annual bonus opportunity. Antech is part of Mars Science & Diagnostics and focuses on veterinary diagnostics and services. Its offerings include reference laboratories, in-house diagnostic instruments and consumables, digital cytology, data services, practice management software and support, veterinary imaging and technology, professional education and training, and specialist support services.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
3–5+ years of marketing experience in healthcare, veterinary, or diagnostics.
Proven track record executing marketing strategies in a veterinary or healthcare setting.
Ability to develop and implement B2C marketing strategies, particularly in program development and digital marketing.
Strong analytical and problem-solving skills, including using data-driven insights for decision-making.
Ability to adapt to evolving market trends and business needs.
Familiarity with modern marketing tools and CRM systems.
Excellent verbal and written communication skills, including presenting complex concepts to diverse audiences.
Competency in data analytics to inform marketing decisions and measure campaign effectiveness.
Experience managing marketing budgets, allocating resources efficiently, and demonstrating return on investment.
Strong project management skills and a record of successfully leading and completing marketing projects.
Ability to understand customer needs and behaviors in veterinary practices and collaborate effectively with sales teams.

Nice To Haves

Specialization in healthcare marketing.
Direct veterinary industry experience, including clinical practice, veterinary pharmaceuticals, diagnostics, or related fields.
Specialized experience in or knowledge of veterinary diagnostics and the veterinary diagnostics market.
Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
Familiarity with veterinary practice management software.
Active participation in relevant veterinary or healthcare marketing associations, networks, or professional groups.
Certifications in marketing, digital marketing, or project management.
Interest in AI and technological advancements in veterinary diagnostics.
Understanding of veterinary practice management dynamics, including workflow efficiency, client engagement, and operational challenges.
Ability to tailor marketing programs to veterinary practices’ day-to-day operations and long-term strategic goals.
Experience promoting digital tools and platforms, ideally in health or veterinary technology.
Experience working with sales teams in a healthcare-related field.

Responsibilities

Conduct market research and analyze trends, customer needs, competitor activity, and growth opportunities to inform marketing strategies and programs.
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies.
Monitor industry trends, emerging technologies, and changes in veterinary medicine to adapt marketing strategies.
Lead the creation and execution of industry-recognized, above-brand education and marketing programs, including digital programs, to increase use of laboratory diagnostics.
Develop strategies to compete with major industry players and identify distinctive selling points and value propositions.
Tailor programs to different clinic sizes and types, and evaluate program effectiveness using metrics.
Develop and oversee comprehensive laboratory diagnostics marketing plans, including objectives, target audiences, channels, tactics, budgets, and measurement of business outcomes.
Establish and monitor key performance metrics for marketing strategies and initiatives.
Collaborate with Capital Equipment and Products, Preventive Care Research and Development, Sales and Sales Enablement, Marketing and marketing communications, National Accounts, and senior leadership to align marketing with product development and sales goals.
Communicate with internal and external stakeholders, present to executive teams, and participate in industry events.
Provide training, materials, and support to sales representatives and account managers.
Manage the marketing budget, allocate resources effectively, and deliver a strong return on investment.
Travel up to 25%, depending on candidate location.