Marketing Product Manager, Laboratory Diagnostics

ANTAGENE•Loveland, CO

2d•$99,330 - $124,000•Onsite

About The Position

Antech is seeking a highly driven Marketing Product Manager to execute the short- and long-term vision for Laboratory Diagnostics. The role combines strategic thinking, creativity, collaboration, and knowledge of veterinary clinic operations and diagnostics. The successful candidate will use digital marketing tools, work within matrixed management structures, navigate complex market dynamics, and drive growth through innovative marketing initiatives. This office-based position is preferred to be located in Loveland, Colorado; candidates in Fountain Valley, California, or New York City may also be considered. The role requires up to 25% travel, depending on the candidate’s location. The target pay range in Loveland is $99,330–$124,000 annually, with an annual bonus opportunity. Antech is a veterinary diagnostics business within Mars Science & Diagnostics. Its offerings include reference laboratories, in-house diagnostic instruments and consumables, digital cytology services, data services, practice information management software, veterinary imaging and technology, professional education and training, and specialist support services.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
3–5+ years of marketing experience in healthcare, veterinary, or diagnostics industries.
Proven track record executing marketing strategies in a veterinary or healthcare setting.
Ability to develop and implement effective B2C marketing strategies, particularly in program development and digital marketing.
Strong analytical and problem-solving skills, including using data-driven insights to make decisions and measure campaign effectiveness.
Flexibility to adapt to evolving market trends and business needs.
Familiarity with modern marketing tools and CRM systems.
Excellent verbal and written communication skills, including presenting complex concepts to diverse audiences.
Experience managing marketing budgets, allocating resources efficiently, and demonstrating return on investment.
Strong project management skills and a record of successfully leading and completing marketing projects.

Nice To Haves

Specialization in healthcare marketing.
Direct veterinary industry experience, including clinical practice, veterinary pharmaceuticals, diagnostics, or related fields.
Specialized experience in or knowledge of veterinary diagnostics and the veterinary diagnostics market.
Advanced knowledge of digital marketing tools and data analytics software.
Familiarity with veterinary practice management software.
Active participation in relevant veterinary or healthcare marketing associations, networks, and professional groups.
Certifications in marketing, digital marketing, or project management.
Interest in AI and technological advancements in veterinary diagnostics.
Knowledge of veterinary practice management dynamics, including workflow efficiency, client engagement, and operational challenges.
Ability to tailor marketing programs to veterinary practices’ day-to-day operations and long-term strategic goals.
Deep understanding of customer needs and behaviors in veterinary practices.
Experience collaborating with sales teams in a healthcare-related field.

Responsibilities

Conduct market research and analysis to identify trends, customer needs, competitor activity, and growth opportunities.
Use market insights to inform program development and marketing strategies, and engage practicing veterinarians and corporate veterinary groups to understand their needs.
Monitor industry trends, emerging technologies, and changes in veterinary medicine to adapt marketing strategies.
Lead the creation and execution of industry-recognized above-brand education and marketing programs, including digital programs, to increase use of laboratory diagnostics.
Develop strategies to compete effectively, identifying unique selling points and value propositions, and tailor programs to different clinic sizes and types.
Evaluate marketing programs using metrics to assess success and inform future strategies.
Develop and oversee comprehensive laboratory diagnostics marketing plans, including objectives, target audiences, channels, tactics, budgets, and effectiveness measures.
Establish and monitor key performance metrics for marketing strategies and initiatives.
Collaborate with Capital Equipment and Products, Preventive Care Research and Development, Sales and Sales Enablement, Marketing and marketing communications, National Accounts, and senior leadership to align marketing strategies with product development and sales goals.
Communicate with internal and external stakeholders, present to executive teams, and participate in industry events.
Provide training, materials, and support to sales representatives and account managers.
Manage the marketing budget, allocating resources to meet program goals and deliver a strong return on investment.
Lead and complete marketing projects.
Travel up to 25%, depending on the candidate’s location.