Senior Marketing Product Manager, Laboratory Diagnostics

ANTAGENE•Loveland, CO

2d•$140,000 - $175,000•Onsite

About The Position

Antech is seeking a highly driven and experienced Senior Marketing Product Manager to execute the short- and long-term vision for Laboratory Diagnostics. The role combines strategic thinking, creativity, collaboration, and understanding of veterinary clinic operations, diagnostics, and how diagnostics serve veterinarians and patients. The successful candidate will develop and execute marketing initiatives, including direct-to-veterinarian and digital marketing, in a matrixed environment and amid complex market dynamics. The position is part of the Product Commercialization team and is based in Loveland, Colorado. Candidates interested in the New York City or Fountain Valley, California offices may also be considered. The role requires up to 25% travel, depending on the candidate’s location. The stated hiring salary range for Loveland is $140,000–$175,000, and the position is eligible for an annual incentive.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
5–7+ years of marketing experience in healthcare, veterinary, or diagnostics.
Proven track record executing marketing strategies in a veterinary or healthcare setting.
Ability to develop and implement effective B2C marketing strategies, particularly in program development and digital marketing.
Strong analytical and problem-solving skills, including using data-driven insights for decision-making and campaign measurement.
Ability to adapt to evolving market trends and business needs.
Familiarity with modern marketing tools and CRM systems, and interest in AI and technological advancements in veterinary diagnostics.
Excellent verbal and written communication skills, including presenting complex concepts to diverse audiences.
Experience managing marketing budgets, allocating resources, and demonstrating return on investment.
Skills promoting digital tools and platforms; experience in health or veterinary technology is relevant.
Strong project management skills and a record of successfully leading and completing marketing projects.
Understanding of the veterinary diagnostics market, veterinary practice workflows, client engagement, and operational challenges.
Customer-centric understanding of the needs and behaviors of veterinary practices.
Experience collaborating with sales teams in a healthcare-related field.

Nice To Haves

Healthcare marketing specialization.
Advanced degree; DVM or LVT preferred, and MBA preferred.
Direct veterinary industry experience, including clinical practice, veterinary pharmaceuticals, diagnostics, or related fields.
Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
Familiarity with veterinary practice management software.
Active participation in relevant veterinary or healthcare marketing associations, networks, and professional groups.
Certifications in marketing, digital marketing, or project management.

Responsibilities

Conduct market research and analysis to identify trends, customer needs, competitor activities, and growth opportunities, and use findings to inform programs and marketing strategies.
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies.
Monitor industry trends, emerging technologies, and changes in veterinary medicine to adapt and improve marketing strategies.
Lead the development and execution of above-brand education and marketing programs, including digital programs, to increase use of reference laboratory services.
Develop strategies to compete with major industry players and define unique selling points and value propositions.
Tailor programs to different clinic sizes and types, evaluate program effectiveness, and use metrics to guide future strategies.
Develop and oversee comprehensive marketing plans for reference laboratory tests and services, including objectives, audiences, channels, tactics, budgets, and measures of effectiveness.
Establish and monitor key performance metrics for marketing strategies and initiatives.
Collaborate with Capital Equipment and Products, Preventive Care Research and Development, Sales and Sales Enablement, Marketing/Marcomm, National Accounts, and senior leadership to align marketing strategies with product development and sales goals.
Communicate with internal and external stakeholders, present to executive teams, and participate in industry events.
Provide training, materials, and support to sales representatives and account managers.
Manage the marketing budget, allocate resources effectively, and work toward program goals and strong return on investment.
Travel up to 25%, depending on the candidate’s location.

Benefits

Industry-competitive benefits package, with programs addressing associates’ health, wellness, and financial needs; eligibility depends on employment status.
Paid time off and holidays.
Medical, dental, and vision plans.
Company-paid basic life insurance and supplemental life insurance.
Company-paid short- and long-term disability.
Flexible spending accounts and health savings accounts.
Paid parental leave.
401(k) with company match.
Tuition and continuing education reimbursement.
Life Assistance Program.
Pet care discounts.
Annual incentive eligibility.