Senior Product Marketing Manager

Veson Nautical

8d•Hybrid

About The Position

Veson Nautical is seeking a customer-centric Senior Product Marketing Manager to bring new solutions to market. This highly visible role works closely with product, sales, marketing, and professional services, and owns product marketing functions for assigned products, including go-to-market strategy and launches, positioning and messaging, sales enablement, and collateral. The role reports to the Senior Director of Product Marketing. The position is described as hybrid, with a minimum of two days per week in the Boston office. Remote candidates will also be considered, with a strong preference for candidates in the US Eastern Time zone.

Requirements

At least 7 years of product marketing experience at a high-growth, global technology or SaaS organization.
A strong track record of successfully launching and growing new products.
A history of building strong relationships across product, sales, marketing, and the broader organization.
An AI-first mindset and experience using Claude to improve efficiency and output.
Exceptional written and oral communication skills.
Comfort navigating ambiguity and using data to make decisions.
Seeks input from others to improve work quality.
Creative problem-solving skills and an appetite for learning and improvement.
A proven ability to prioritize projects around the most important team and business initiatives.
An undergraduate degree.

Nice To Haves

Full-cycle product marketing experience.
MBA or other graduate degree.
Previous experience growing product marketing within an organization.
Maritime or global freight experience.

Responsibilities

Drive and support end-to-end launches of new products, services, features, and platform partnerships.
Partner with the product team on product shaping and strategy, including defining the problem, intended audience, and market differentiation.
Work cross-functionally to develop launch strategies that attract new customers and drive adoption among existing clients.
Establish and track product-launch KPIs to measure performance and success.
Shape stories and content for different market segments and personas across sales and marketing materials.
Translate complex product functionality into clear, audience-relevant value propositions.
Maintain foundational assets used in the AI marketing system.
Partner with Product Management to define pricing and packaging for new and existing offerings.
Work with internal and external subject matter experts to develop and deliver presentations at hosted events.
Partner with sales enablement and content teams to deliver sales tools that help the commercial team market and sell solutions.
Support Growth and Content Marketing teams with product-related campaign strategies and messaging.
Conduct customer and market research to understand buyer and user challenges and opportunities.