Senior Marketing Product Manager, Laboratory Diagnostics

Antech Diagnostics•Loveland, CO

5h•Onsite

About The Position

Antech is seeking a highly driven and experienced Senior Marketing Product Manager to execute the short- and long-term vision for Laboratory Diagnostics. The role combines strategic thinking, creativity, collaboration, and an understanding of veterinary clinic operations and diagnostics. The successful candidate will develop and carry out marketing initiatives that support reference laboratory services, adapt to market dynamics, and promote growth. The position is part of the Product Commercialization team and is based in Loveland, Colorado; candidates interested in the New York City or Fountain Valley, California offices may also be considered. The role requires up to 25% travel, depending on the candidate’s location. The hiring salary range for the Loveland office is $140,000–$175,000, and the position is eligible for an annual incentive. The Senior Marketing Product Manager will research markets and customer needs, create and assess marketing programs and plans, collaborate with internal and external stakeholders, support sales teams, and manage marketing budgets. The position works with groups including Capital Equipment and Products, Preventive Care Research and Development, Sales and Sales Enablement, Marketing and marketing communications, National Accounts, and senior leadership. Antech is a veterinary diagnostics company within Mars Science & Diagnostics. Its products and services include reference laboratories, in-house diagnostic instruments and consumables, digital cytology, data services, practice information management software, veterinary imaging and technology, professional education and training, and specialist support services.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
5–7+ years of marketing experience in healthcare, veterinary, or diagnostics industries.
Proven track record executing marketing strategies in a veterinary or healthcare setting.
Ability to develop and implement effective B2C marketing strategies, particularly in program development and digital marketing.
Strong analytical and problem-solving skills, including using data-driven insights for decisions and campaign measurement.
Ability to adapt to changing market trends and business needs.
Familiarity with modern marketing tools and CRM systems.
Excellent verbal and written communication skills, including presenting complex concepts to diverse audiences.
Experience managing marketing budgets, allocating resources efficiently, and demonstrating return on investment.
Skills promoting digital tools and platforms; health or veterinary technology experience is relevant.
Strong project management skills and a track record of successfully leading and completing marketing projects.
Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.
Understanding of veterinary practice management dynamics, including workflow efficiency, client engagement, and operational challenges.
Ability to tailor marketing programs to veterinary practices’ day-to-day operations and long-term goals.
Customer-centered understanding of needs and behaviors, particularly in veterinary practices.
Experience working with sales teams and understanding sales and marketing collaboration in a healthcare-related field.

Nice To Haves

Specialization in healthcare marketing.
Advanced degree; DVM or LVT preferred, and MBA preferred.
Direct veterinary industry experience in clinical practice, veterinary pharmaceuticals, diagnostics, or a related field.
Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
Familiarity with veterinary practice management software.
Active participation in relevant veterinary or healthcare marketing associations, networks, or professional groups.
Certifications in marketing, digital marketing, or project management.
Interest in AI and technological advancements in veterinary diagnostics.

Responsibilities

Conduct market research and analysis to identify trends, customer needs, competitor activity, and growth opportunities, and use findings to inform programs and marketing strategies.
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies.
Monitor industry trends, emerging technologies, and changes in veterinary medicine to adapt marketing strategies.
Lead the creation and execution of above-brand education and marketing programs, including digital programs, to increase use of reference lab services.
Develop strategies to compete with major industry players and identify differentiating value propositions.
Tailor marketing programs to different clinic sizes and types; evaluate program effectiveness using metrics and use results to guide future strategies.
Develop and oversee comprehensive marketing plans for reference laboratory tests and services, including objectives, target audiences, channels, tactics, budgets, and outcome measurement.
Establish and monitor key performance metrics for marketing strategies and initiatives.
Collaborate with Capital Equipment and Products, Preventive Care Research and Development, Sales and Sales Enablement, Marketing and marketing communications, National Accounts, and senior leadership to align marketing with product development and sales goals.
Communicate with internal and external stakeholders, present to executive teams, and participate in industry events.
Provide training, materials, and support to sales representatives and account managers.
Manage the marketing budget, allocate resources effectively, and support a strong return on investment.