Senior Product Marketing Manager

A10 Networks, Inc•San Jose, CA

12d•Hybrid

About The Position

A10 is seeking a dynamic, strategic Product Marketing leader for its AI Security and AI Infrastructure solutions. This highly visible role owns global product marketing strategy and go-to-market direction for a strategically important portfolio. The role drives positioning, messaging, launches, marketing programs, and sales-enablement content, while serving as a subject-matter expert on AI and security topics. The Senior Product Marketing Manager works with global teams, customers, and industry leaders to shape market strategy, strengthen A10’s competitive position, and deliver measurable outcomes in market awareness, pipeline, adoption, and revenue growth. The role operates independently in a rapidly evolving and sometimes ambiguous market, developing strategic direction and scalable approaches.

Requirements

BS or MS degree.
At least 8 years of progressive product marketing experience for security products and services.
Proven track record leading complex global product launches and go-to-market initiatives and positioning and evangelizing new solutions in enterprise markets.
Ability to independently develop strategy, lead complex cross-functional initiatives, influence senior stakeholders, and drive decisions across organizational boundaries.
Deep understanding of the AI market, preferably including AI security and AI infrastructure for agentic AI, as well as relevant market trends and the competitive landscape.
Ability to develop high-quality presentation materials and communicate complex technical and business concepts effectively to diverse audiences.
Strong knowledge of enterprise AI use cases, including generative AI and agentic AI, and understanding of AI market trends.
Ability to thrive in a fast-paced, dynamic environment, independently establish priorities, exercise sound judgment, and drive work from strategy through execution.
Experience with AI and strong understanding of generative AI and agentic AI, AI security, application security, Web App and API security, Threat Intelligence, or similar technologies.

Responsibilities

Own and drive global product marketing strategy for A10’s AI Security and AI Infrastructure solutions, focused on enterprise markets and security outcomes; define market opportunities, segmentation, positioning, messaging, launch strategy, and go-to-market priorities.
Translate portfolio strategy into comprehensive product marketing plans for AI security solutions and enterprise use cases.
Develop positioning and messaging tailored to buyers, use cases, industries, customer-journey stages, and verticals.
Establish and promote thought leadership in AI security, AI infrastructure, and application security, using research, customer insights, market trends, and industry developments.
Collaborate with product marketing, product management, sales, and other marketing teams to align strategy, priorities, deliverables, and success measures without relying on formal authority.
Deliver presentations to stakeholders, media, and customers, and lead analyst briefings and strategic conversations about A10’s AI solution portfolio.
Partner with Campaigns, Marketing Operations, and Field Marketing to develop collateral that supports demand-generation campaigns.
Engage industry leaders and customers to gather insights, build strategic relationships, validate market needs, and identify opportunities that inform product and go-to-market strategies.
Use customer feedback to refine marketing strategies and messaging, and translate insights into recommendations for messaging, product priorities, customer engagement, and go-to-market execution.
Lead market research and competitive analysis to inform product positioning and marketing strategies.
Partner with Product Management throughout the product lifecycle, including market validation, product development, launch, and post-launch optimization.
Independently identify emerging needs, define strategic direction, and develop scalable approaches in a rapidly evolving and sometimes ambiguous market.