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Digital Content Producer - Wmc

Gray Media•Memphis, TN

About The Position

WMC, Action News 5 in Memphis, is seeking a Digital Content Producer to create news content across all digital platforms. The role is suited to a journalist with strong writing skills who is innovative, self-starting, deadline-driven, and able to handle pressure while striving to deliver stories quickly and accurately. The ideal candidate has a strong interest in local and national news and excels at creating content for digital platforms. The position involves publishing breaking news, weather, and traffic updates; coordinating livestreams; researching and monitoring news sources; collaborating with newsroom colleagues to gather content for online and on-air use; and developing engaging headlines, social captions, and visual content. Evening and weekend work may be required. WMC is the NBC affiliate in Memphis, Tennessee, and produces local broadcast and OTT programming. Gray Media is a multimedia company headquartered in Atlanta, Georgia, with television stations and digital assets across the United States. WMC-TV/Gray Media is a drug-free company and provides equal employment opportunities in accordance with applicable laws.

Requirements

  • Bachelor’s degree in journalism, communications, or a related field.
  • Strong news judgment and ability to gather information.
  • Resourcefulness with online research and fact-checking.
  • Excellent written and verbal communication skills and solid knowledge of AP Style.
  • Ability to work under pressure, meet daily deadlines, and handle limited supervision.
  • Self-motivation, a proactive mindset, and a strong sense of initiative.
  • Attention to detail and willingness to learn evolving technologies.
  • Comfort working independently and collaboratively as part of a team.

Nice To Haves

  • Familiarity with Canva, basic video-editing tools, and social media scheduling platforms.

Responsibilities

  • Send breaking news, weather, and traffic alerts through push notifications, social media updates, and web stories, updating stories as news develops.
  • Demonstrate strong writing, copy-editing, and storytelling skills.
  • Coordinate livestreams across multiple platforms.
  • Monitor news sources and conduct research to develop digital and social media content.
  • Collaborate and communicate with reporters, digital team members, producers, anchors, and managers to gather content for online and on-air use.
  • Write engaging digital headlines and compelling social media captions.
  • Explore ways to increase visual content across digital and social media platforms.
  • Perform other duties as assigned.

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