Audience Producer, Chron

Hearst • Houston, TX

6d

About The Position

Chron is seeking an innovative and collaborative Audience Producer with strong editorial judgment to help its daily and long-form journalism reach more people and grow its audience. The role also involves finding and editing compelling videos with strong audience potential and occasionally writing quick-turn trending stories.

The Audience Producer monitors real-time tools such as Marfeel to understand which articles are being read and shared, and on which platforms. Working with the audience manager, editors and reporters, this person uses those insights to develop audience plans and recirculation ideas for Chron’s best content.

Requirements

• 1–2 years of relevant experience in digital publishing or a related audience development role.
• Experience shooting and editing video, especially video geared toward social platforms.
• Excellent news judgment.
• Solid writing and communication skills, including knowledge of AP Style.
• Familiarity with content management systems, social media platforms and technical publishing tools.
• Comfort using audience data and analytics to inform editorial decisions.
• Curiosity and the ability to spot emerging stories, trends and audience opportunities.

Nice To Haves

• Knowledge of Houston and/or Texas.

Responsibilities

• Execute audience strategy at the direction of the audience manager, using Marfeel and other audience tools to identify stories gaining traction and opportunities to grow reach and engagement.
• Share emerging search and social trends and audience insights with editors and reporters throughout the day.
• Create and edit short-form videos featuring Chron journalism, and shoot video in the field if needed.
• Identify compelling Houston or Texas videos with strong audience potential for Chron’s platforms and contact creators about distribution permission or partnership.
• Build graphics and write engaging social posts tailored to individual platforms.
• Prepare and send newsletters, select and package content for the audience, and monitor performance to identify opportunities for improvement.
• Monitor the AP wire and add relevant Texas or highly engaging stories to the site and social platforms.
• Write quick-turn trending content when needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed