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Senior Strategic Marketing Analyst

Plymouth Rock Assurance•Woodbridge Township, NJ
•$90,000 - $137,000

About The Position

The Senior Strategic Marketing Analyst provides analytical and strategic support to the IA Channel Marketing Department, combining hands-on marketing analytics with a Product Management approach to problem solving. The analyst designs, develops, and maintains reports; independently analyzes complex business issues; and delivers data-driven recommendations to improve agency performance, product competitiveness, and overall business. The role supports marketing agency distribution and field operations through KPI oversight, analysis of quoting and selling trends, evaluation of agency compensation and incentives, and coordination between Analytics and Field Marketing. It also supports comparative rater strategy by evaluating vendors, analyzing quote flows, conducting hypothesis-driven testing, recommending implementation strategies for rating and coverage changes, and monitoring change impacts. The analyst works with Product and other stakeholders to ensure product enhancements are implemented effectively and competitively.

Requirements

  • BA/BS degree in a technical discipline.
  • Insurance experience in product management.
  • Excellent project management and problem-solving skills, with the ability to own challenging business issues and make decisions with limited or incomplete data.
  • Strong quantitative and analytical ability, including linking multiple data sources, organizing data logically, identifying results outside the norm, and drawing and articulating sound conclusions.
  • Extensive SQL query experience.
  • Microsoft Excel skills.
  • Ability to work with counterparts across the organization at varying levels of technical expertise, including Marketing, Product, and IT personnel.
  • Ability to communicate effectively with technical and non-technical business partners and influence their views using data.
  • Ability to work independently and efficiently across a high volume of tasks and see issues through to resolution.

Nice To Haves

  • Experience with SAS or related software.
  • Regression analysis experience.

Responsibilities

  • Assist with overall KPI management oversight and apply project management discipline to keep initiatives on track.
  • Analyze quoting and selling trends within and between agents, develop hypotheses, and use structured problem-solving to identify issues and opportunities.
  • Analyze the competitive landscape for agency compensation, including base commission, profit share, and new business incentives, by linking multiple data sources and communicating conclusions.
  • Recommend and implement changes to agent incentive and business plans, taking ownership of complex and ambiguous business issues and making decisions with limited or incomplete data.
  • Use AI, design tools, and analyses to understand state-specific and individual agent issues, troubleshoot inconsistencies, and present recommendations to upper management.
  • Act as a liaison between Analytics and Field Marketing, addressing trends, reviewing documentation, and coordinating activities for both teams.
  • Study comparative rater vendor options, including agent usage, and use quantitative analysis to recommend company questions, mappings, and defaults.
  • Analyze vendor flow changes, challenge current processes constructively, and recommend Plymouth Rock's response.
  • Develop and conduct rigorous, hypothesis-driven testing to determine the most effective quote flow.
  • Recommend implementation strategies for new Plymouth Rock rating and coverage changes, managing complex projects across available tools and data systems.
  • Analyze new vendors and opportunities and seek new ideas and approaches to strategic business issues.
  • Monitor change-management impacts against expectations, troubleshoot inconsistencies in data and reports, and present findings to upper management.
  • Work with Product and other stakeholders to ensure product enhancements are implemented in a way that presents competitive positions effectively.

Benefits

  • Four weeks of accrued paid time off, eight paid national holidays per year, and two floating holidays.
  • Low-cost health insurance options with medical, dental, and vision coverage starting on Day 1.
  • Annual 401(k) employer contribution.
  • Professional development resources, including LinkedIn Learning and licensure assistance.
  • Health and wellness program and fitness reimbursements.
  • Paid family leave options, including paid parental leave.
  • Tuition reimbursement.

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