Senior Data Analyst, Marketing

Turo•San Francisco, CA

7d•$146,000 - $182,000•Hybrid

About The Position

Turo is seeking a Senior Data Analyst to join its Analytics team in San Francisco and partner directly with the Global Owned Media team. The role uses customer data to create practical measurement frameworks that improve marketing efficiency, deepen customer engagement, assess promotional spending, and guide investment across the marketing portfolio. The analyst will lead complex business analyses from hypothesis through recommendation; design and evaluate experiments to measure incremental lift and customer response to promotions; build behavioral and transactional audience segments; and partner with MarTech, Engineering, and Product on customer data platform tracking requirements, user attributes, and data pipelines. The role also analyzes retention, churn, repeat behavior, and lifetime value to inform budget allocation, and communicates recommendations to leadership and cross-functional partners. The position follows Turo’s hybrid schedule, with required office attendance three days per week on Mondays, Wednesdays, and Thursdays. The target base salary in San Francisco is $146,000–$182,000 annually. The role is eligible for equity and benefits.

Requirements

At least 4 years of experience in marketing, growth, or product analytics; ideally in technology or a two-sided marketplace.
Hands-on experience designing, running, and analyzing A/B tests and incrementality lift studies.
Practical experience analyzing direct customer touchpoints such as email, push, and in-app communications, including measuring incentives’ effects on repeat behavior.
Experience interpreting and applying outputs from measurement models, such as marketing mix modeling (MMM), attribution frameworks, and lift tests.
Ability to evaluate customer economics, including retention curves, repeat rate, lifetime value, and promotional ROI, and translate metrics into business action.
Advanced SQL skills and experience building functional dashboards in BI tools such as Tableau, Domo, or Power BI.
Ability to connect analytical findings to business decisions and marketing strategy.
Ability to take end-to-end accountability for projects, work independently, and follow through to business action.
Ability to explain complex data, methodologies, and trade-offs clearly to cross-functional partners and leadership.
Hands-on experience using AI tools such as Claude, Cursor, or Copilot to accelerate coding, automate analysis, and work efficiently.

Nice To Haves

Experience in technology or a two-sided marketplace.
Python or R experience for data analysis.

Responsibilities

Lead high-impact business analyses from initial hypothesis through concrete recommendation.
Design, run, and analyze A/B tests and holdout groups with marketing teams to measure incremental lift and customer response to promotions and incentives.
Help develop a testing roadmap focused on high-upside opportunities.
Use behavioral and transactional data to create audience segments and guide personalized targeting.
Partner with MarTech, Engineering, and Product teams to define CDP tracking requirements, user attributes, and data pipelines.
Analyze repeat behavior, churn, and long-term customer value to guide budget allocation across segments and channels.
Translate technical analysis into clear recommendations for leadership.
Collaborate with Marketing, Business, Product, and Finance teams to align on how marketing impact is measured.

Benefits

Equity and benefits eligibility; competitive salary, equity, benefits, and perks for full-time employees.
Employer-paid medical, dental, and vision insurance (country specific).
Retirement employer match.
Learning & Development stipend for professional development.
Turo host matching program.
Turo travel credit.
Cell phone and internet stipend.
Paid time off.
Paid holidays, volunteer time off, and parental leave.
For employees working in-office full-time or hybrid: in-office lunch, office snacks, and activities.