Senior Data Analyst, Marketing

Turo•San Francisco, CA

6d•Hybrid

About The Position

Turo is hiring a Senior Data Analyst to join its Analytics team in San Francisco and partner directly with the Global Owned Media team. The role turns customer data into practical measurement frameworks to improve marketing efficiency, deepen customer engagement, evaluate promotional spend, and guide investment across the marketing portfolio. The analyst will lead complex analyses from hypothesis through recommendation; design and analyze experiments that measure incremental lift and customer response to promotions; build audience segments from behavioral and transactional data; and partner with MarTech, Engineering, and Product on CDP tracking requirements, user attributes, and data pipelines. The role also analyzes retention, churn, repeat behavior, and lifetime value to inform budget allocation. It requires communicating clear recommendations to leadership and aligning partners across Marketing, Business, Product, and Finance. The role follows Turo’s hybrid in-office schedule: employees are required to work in the office three days per week, on Mondays, Wednesdays, and Thursdays. The position is eligible for equity and benefits.

Requirements

At least 4 years of experience in marketing, growth, or product analytics.
Hands-on experience designing, running, and analyzing A/B tests and incrementality lift studies.
Practical experience analyzing direct customer touchpoints such as email, push, and in-app messaging, including measuring which incentives drive repeat behavior.
Experience interpreting and applying measurement model outputs, such as MMM, attribution frameworks, and lift tests, to guide strategic decisions.
Ability to evaluate customer economics, including retention curves, repeat rate, lifetime value, and promotional ROI, and translate findings into business action.
Advanced SQL skills and experience building functional dashboards using BI tools such as Tableau, Domo, or Power BI.
Ability to connect analytical findings to business decisions and marketing strategy.
End-to-end project ownership, including independently moving work forward and following through until the business takes action.
Ability to explain complex data, methodologies, and trade-offs clearly to cross-functional partners and leadership.
Hands-on experience using AI tools such as Claude, Cursor, or Copilot to accelerate coding, automate analysis, and work more efficiently.
Consistent attendance in the San Francisco office three days per week on Mondays, Wednesdays, and Thursdays.

Nice To Haves

Experience in technology or a two-sided marketplace.
Python or R for data analysis.

Responsibilities

Lead high-impact business analyses from initial hypothesis through concrete recommendation.
Design, run, and analyze A/B tests and holdout groups to measure incremental lift and customer response to promotions and incentives.
Help establish a testing roadmap focused on high-upside opportunities.
Use behavioral and transactional data to build audience segments and guide personalized targeting.
Partner with MarTech, Engineering, and Product to define CDP tracking requirements, user attributes, and data pipelines.
Analyze repeat behavior, churn, retention, and long-term customer value to guide budget allocation across segments and channels.
Translate technical analysis into clear recommendations for leadership.
Partner across Marketing, Business, Product, and Finance to align on measuring marketing impact.

Benefits

Equity
Employer-paid medical, dental, and vision insurance (country specific)
Retirement employer match
Learning & Development stipend
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off
Paid holidays
Volunteer time off
Parental leave
In-office lunch, office snacks, and activities for employees working full-time in-office or hybrid