Senior Marketing Data Analyst

Global Payments Inc.•Atlanta, GA

10d

About The Position

The Senior Marketing Data Analyst joins the Marketing Operations team and serves as a strategic partner to marketing, enterprise data, finance, BI, RevOps, technology, and other cross-functional teams. The role supports global marketing by integrating, governing, and standardizing data across systems and by delivering scalable, business-ready data assets, analytics, and reporting. The analyst develops and maintains data pipelines and marketing data infrastructure; establishes consistent metrics, taxonomies, data quality processes, and documentation; and supports attribution methodologies linking marketing influence to pipeline and revenue. The role also manages campaign and audience data, builds and analyzes audience segments, conducts deep-dive analysis of customer behavior and marketing ROI, and creates dashboards and reports for marketing stakeholders and executives. The position provides team leadership through mentoring colleagues, supports executive scorecards and business reviews, and explores technologies and practices that can improve marketing data operations and performance reporting. The company describes its teams as inclusive and global, and emphasizes client focus, ownership, teamwork, curiosity, innovation, empowerment, and excellence.

Requirements

6+ years of experience in data analysis, reporting, business intelligence, or marketing analytics.
Strong understanding of marketing metrics, customer lifecycle management, audience targeting, lead management, and marketing best practices.
Proficiency in SQL and Python for data extraction, manipulation, analysis, and reporting.
Experience with data warehouses and BI or visualization tools such as Tableau, Power BI, Looker, Snowflake, BigQuery, Excel, and Power Query.
Strong expertise in data cleansing, data integration, exploratory analysis, reporting, dashboard development, and data visualization best practices.
Experience with CRM, marketing automation, and segmentation platforms such as Salesforce, Marketing Cloud/Pardot, Marketo, CDPs, and Google Analytics.
Knowledge of forecasting techniques, marketing analytics frameworks, attribution methodologies, and data privacy regulations such as GDPR and CCPA.
Strong analytical, problem-solving, and communication skills, including the ability to translate complex data into actionable business insights.
Ability to work independently, manage competing priorities, and collaborate with cross-functional teams in a fast-paced environment.

Nice To Haves

Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field.
Experience with Customer Data Platforms (CDPs), advanced segmentation, and data integration concepts.
Experience with data science tools such as R or Python.
Experience supporting multi-regional marketing teams and B2B revenue generation strategies.

Responsibilities

Partner with marketing and enterprise data teams to deliver business-ready data solutions and use insights to shape and improve marketing strategies.
Serve as the primary liaison with Enterprise Data, Finance/BI, RevOps, Technology, and cross-functional partners to integrate, govern, and standardize marketing data across systems.
Design, implement, maintain, and optimize scalable data pipelines and architectures in Snowflake, BigQuery, and related tools.
Define and maintain marketing data infrastructure, including consistent metrics, taxonomies, and architecture across global marketing teams.
Partner with Finance and BI to develop and operationalize attribution methodologies linking marketing influence to pipeline and revenue outcomes.
Monitor, validate, and optimize data flows and integrations; establish quality assurance, anomaly detection, and documentation processes.
Lead data stewardship efforts and support data governance, compliance, and integration standards across platforms and global teams.
Extract, refine, and manage campaign and audience lists for segmentation, targeting, and activation, ensuring accuracy, compliance, and alignment with ICP definitions and marketing objectives.
Build, analyze, and optimize audience segments across platforms to support global campaigns and demand generation.
Analyze large, multi-system datasets to produce insights on customer behavior, lifecycle performance, and marketing ROI.
Build and maintain dashboards and reports in Power BI and other visualization platforms for marketing stakeholders and executives.
Support ad hoc analysis, executive scorecards, and MBR/QBR reporting to evaluate marketing performance and business impact.
Mentor and support colleagues on complex data pulls, insights analysis, dashboard design, segmentation, and systems requirements.
Bridge marketing with enterprise data, technology, and business stakeholders to align on data strategy, requirements, and execution.
Explore new technologies, tools, and best practices to advance marketing data operations, segmentation, and performance reporting.
Translate complex data into clear, actionable insights and business narratives; provide strategic recommendations to enhance marketing performance and inform decisions.