Senior Marketing Data Analyst

Global Payment Holding Company • Atlanta, GA

9d

About The Position

The Senior Marketing Data Analyst joins the Marketing Operations team as a strategic partner to marketing and enterprise data teams, delivering business-ready data solutions and insights that shape and improve marketing strategies. The role optimizes marketing data infrastructure and data access, builds scalable data pipelines, protects data integrity, and translates complex information into actionable business narratives. It applies expertise in data normalization, attribution, marketing metrics, and customer lifecycle analysis to support marketing performance, business growth, and informed decision-making.

The analyst serves as a primary liaison among Marketing, Enterprise Data, Finance/BI, RevOps, Technology, and other partners to integrate, govern, and standardize data across systems. The role supports global marketing teams by developing and maintaining data architectures, pipelines, reporting, dashboards, audience segments, and data governance practices. It also provides team guidance and explores tools and practices that can advance marketing data operations.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field (listed as a bonus).
• 6+ years of experience in data analysis, reporting, business intelligence, or marketing analytics (listed as a bonus).
• Strong understanding of marketing metrics, customer lifecycle management, audience targeting, lead management, and marketing best practices.
• Proficiency in SQL and Python for data extraction, manipulation, analysis, and reporting.
• Experience with data warehouses and BI or visualization tools such as Tableau, Power BI, Looker, Snowflake, BigQuery, Excel, and Power Query.
• Expertise in data cleansing, data integration, exploratory analysis, reporting, dashboard development, and data visualization practices.
• Experience with CRM, marketing automation, and segmentation platforms such as Salesforce, Marketing Cloud/Pardot, Marketo, CDPs, and Google Analytics.
• Knowledge of forecasting techniques, marketing analytics frameworks, attribution methodologies, and data privacy regulations such as GDPR and CCPA.
• Strong analytical, problem-solving, and communication skills, including the ability to translate complex data into actionable business insights.
• Ability to work independently, manage competing priorities, and collaborate effectively with cross-functional teams in a fast-paced environment.

Nice To Haves

• Experience with Customer Data Platforms (CDPs), advanced segmentation, and data integration concepts.
• Experience with data science tools such as R and Python.
• Experience supporting multi-regional marketing teams and B2B revenue generation strategies.

Responsibilities

• Serve as a strategic partner to marketing and enterprise data teams and deliver business-ready data solutions.
• Use data-driven insights to shape, optimize, and improve marketing strategies.
• Optimize and maintain marketing data infrastructure, ensuring data integrity and scalable access.
• Design, implement, and maintain scalable data pipelines and architectures that support marketing initiatives, reporting, and analytics.
• Translate complex data into clear, actionable insights and business narratives.
• Apply data normalization, attribution methodologies, marketing metrics, and customer lifecycle analysis to marketing decisions.
• Act as a primary liaison with Enterprise Data, Finance/BI, RevOps, Technology, and cross-functional partners to integrate, govern, and standardize marketing data across systems.
• Define, standardize, and maintain marketing data infrastructure, including consistent metrics, taxonomies, and architecture across global marketing teams.
• Partner with Finance and BI to develop and operationalize attribution methodologies connecting marketing influence to pipeline and revenue outcomes.
• Monitor, validate, and optimize data flows and integrations; establish quality assurance, anomaly detection, and documentation processes.
• Lead data stewardship efforts supporting data governance, compliance, and integration standards across platforms and global teams.
• Extract, refine, and manage campaign and audience lists for segmentation, targeting, and activation, ensuring accuracy, compliance, and alignment with ICP definitions and marketing objectives.
• Build, analyze, and optimize audience segments across platforms to support global campaigns and demand generation.
• Analyze complex data from multiple systems to generate insights on customer behavior, lifecycle performance, and marketing return on investment.
• Build and maintain advanced dashboards and reports in Power BI and other visualization platforms for marketing stakeholders and executives.
• Support ad hoc analysis, executive scorecards, and MBR/QBR reporting to evaluate marketing performance and business impact.
• Mentor and support colleagues on complex data pulls, insight analysis, dashboard design, segmentation, and systems requirements.
• Align data strategy, requirements, and execution across marketing, enterprise data, technology, and business stakeholders.
• Explore new technologies, tools, and best practices to advance marketing data operations, segmentation, and performance reporting.
• Deliver accurate, meaningful, and accessible marketing analytics to support informed decision-making.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior