Senior Marketing Analyst
About The Position
David&Goliath is seeking a Senior Analyst for its Analytics team in a highly integrated, client-facing role dedicated to a key client partnership. The role is not limited to reporting: it involves helping the client and agency understand how paid media, organic social, CRM, website behavior, and other data sources work together across the full customer journey. The Senior Analyst independently analyzes performance, identifies patterns and opportunities, develops recommendations, and participates in discussions about next steps. The Senior Analyst is embedded in the broader client team and collaborates with Strategy, Account Management, Media, CRM, Social, Creative, and other partners. The role requires presenting analysis directly to clients, contributing a point of view, and helping shape strategic recommendations. The work supports a client whose mission is to help connect people with pets who need loving homes. The position is based in Los Angeles, California, and requires working onsite at the David&Goliath office three days per week, Tuesdays through Thursdays. Some on-set production and occasional travel may also be required. The posted base salary range is $85,000–$120,000, with benefits.
Requirements
- 5–7+ years of experience in marketing analytics, digital analytics, media analytics, CRM analytics, business intelligence, or a related field.
- Demonstrated experience independently analyzing integrated marketing performance and developing recommendations.
- Experience working across multiple marketing channels rather than specializing exclusively in one platform or discipline.
- Strong understanding of digital marketing measurement across paid media, organic social, CRM, and web analytics.
- Hands-on experience with Google Analytics 4 (GA4), website behavior, and conversion analysis.
- Experience with native social platform analytics and paid media performance data.
- Familiarity with CRM, email, lifecycle marketing, customer segmentation, or customer-level data.
- Strong Excel skills, including organizing, combining, validating, and analyzing large datasets.
- Ability to move from data to findings, implications, and recommendations.
- Strong communication, presentation, and storytelling skills.
- Experience presenting analytical work directly to clients, senior stakeholders, or cross-functional teams.
- Confidence contributing a point of view in meetings and responding to questions in real time.
- Strong attention to detail while maintaining focus on broader business and strategic questions.
- Ability to manage ongoing analytical responsibilities for a major client while responding to emerging business questions and opportunities.
- Comfort working with GA4 and website behavior, traffic, engagement, conversion, and customer journey data.
- Comfort working with native analytics from Instagram/Meta, TikTok, YouTube, LinkedIn, and other relevant social platforms.
- Comfort working with CRM customer, email, lifecycle, segmentation, engagement, retention, and conversion data.
- Comfort working with paid social, paid search, programmatic, display, video, and other media performance data.
- Ability to work with Excel, Google Sheets, Looker Studio, Tableau, Power BI, or similar reporting and analysis tools.
Nice To Haves
- Experience in an agency or similarly cross-functional marketing environment.
- Experience with Dash Social or similar social management and analytics platforms.
- Familiarity with social listening, audience research, competitive intelligence, or related data sources.
Responsibilities
- Analyze performance across paid media, organic social, CRM, websites, and other customer touchpoints.
- Connect channel data to understand the broader customer journey rather than evaluating sources in isolation.
- Identify what is working, what is changing, what may be driving performance changes, and where deeper analysis may be useful.
- Bring multiple data sources together to develop a cohesive view of performance.
- Proactively investigate performance changes and identify questions or opportunities for analysis.
- Translate data into clear implications and actionable recommendations.
- Partner with Strategy to connect performance with audience behavior, campaign objectives, and business questions.
- Bring historical learnings into planning discussions to inform campaigns, messaging, targeting, content, and customer experiences.
- Develop hypotheses and identify opportunities for additional analysis, testing, or measurement.
- Build and present an analytical point of view and recommend next steps based on available evidence.
- Participate as an active member of the client team and present analysis, insights, and recommendations directly to clients.
- Take part in client meetings, planning discussions, business reviews, and working sessions; answer analytical questions in real time and identify when further investigation is needed.
- Explain complex performance data in clear, accessible language and develop an understanding of the client's business, marketing ecosystem, priorities, and KPIs.
- Build trusted relationships with client stakeholders and internal and external agency partners.
- Focus reporting on business and strategic implications, not only channel-level metrics.
- Establish appropriate benchmarks and performance comparisons.
- Work with internal and external teams to understand data definitions, methodologies, and limitations.
- Identify measurement gaps and recommend improvements to tracking, reporting, or data collection.
- Attend the office onsite Tuesdays, Wednesdays, and Thursdays; some on-set production and occasional travel may be required.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
