Senior Analyst Marketing Finance

Authority Brands • Atlanta, GA

6d

About The Position

The Senior Analyst, Marketing Finance reports to the Senior Manager, Operational Finance and serves as the primary bridge between Finance and Marketing across Authority Brands' portfolio. The role owns end-to-end budgeting, forecasting, and reporting for the National Advertising Funds (NAF) of 14 brands, ensuring fund dollars are accurately tracked, properly classified, and deployed effectively. In partnership with brand marketing leaders, the Senior Analyst provides financial insight to evaluate spending effectiveness and support informed decisions by marketing and executive leadership.

Requirements

• Bachelor’s degree in Accounting, Finance, Business Administration, or a related field.
• 3–5 years of experience in accounting or financial analysis.
• Strong analytical skills and the ability to interpret complex financial data and provide actionable insights.
• Advanced Excel skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Detail-oriented, with strong organizational skills and the ability to manage multiple priorities.

Nice To Haves

• Experience in accounting or financial analysis within a marketing or advertising environment is preferred.

Responsibilities

• Own the annual NAF budgeting process for 14 brands, partnering with brand marketing leaders to develop spending plans aligned with projected fund contributions.
• Update NAF forecasts monthly, incorporating revenue-driven contribution inputs and planned marketing spend.
• Prepare monthly budget-versus-actual analysis, explain variances, and flag risks or opportunities related to fund balances.
• Partner with marketing leadership to evaluate the effectiveness and return of NAF spending and support data-driven decisions about channel and program allocation.
• Oversee expense classification for NAF activity, ensuring accurate coding and integrity of fund profit and loss statements in partnership with Accounting.
• Deliver monthly NAF reporting packages to brand marketing teams and executive leadership.
• Support NAF-related month-end close activities, including accrual review and reconciliation of fund balances.
• Serve as the finance point of contact for marketing teams, responding to ad hoc analysis requests and supporting process improvements across NAF reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior