Senior Marketing Analyst

David&Goliath•El Segundo, CA

11d•$85,000 - $120,000•Hybrid

About The Position

David&Goliath is seeking a Senior Analyst to join its Analytics team in an integrated, client-facing role supporting a key client partnership. The role goes beyond traditional reporting, bringing together paid media, organic social, CRM, website behavior, and other data sources to understand performance across the customer journey. The analyst will independently assess performance, identify patterns and opportunities, develop recommendations, and participate in discussions about next steps. Embedded within a cross-functional team, the Senior Analyst will collaborate with Strategy, Account Management, Media, CRM, Social, Creative, clients, and other partners. The role requires presenting analytical work directly to clients, contributing a point of view, and helping shape strategic recommendations. The work supports marketing efforts intended to help connect people with pets who need loving homes. The position is based in Los Angeles, California, and requires working onsite in the David&Goliath office three days per week: Tuesday, Wednesday, and Thursday. Some on-set production and occasional travel may also be required. The stated base salary is $85,000–$120,000, with benefits. Applicants are asked to submit a video of up to one minute explaining why they are brave. David&Goliath is an equal opportunity employer committed to an inclusive and accessible workplace.

Requirements

5–7+ years of experience in marketing analytics, digital analytics, media analytics, CRM analytics, business intelligence, or a related field.
Demonstrated experience independently analyzing integrated marketing performance and developing recommendations.
Experience working across multiple marketing channels rather than exclusively in one platform or discipline.
Strong understanding of digital marketing measurement across paid media, organic social, CRM, and web analytics.
Hands-on experience with Google Analytics 4 and website behavior and conversion analysis.
Experience with native social platform analytics and paid media performance data.
Familiarity with CRM, email, lifecycle marketing, customer segmentation, or customer-level data.
Strong Excel skills, including organizing, combining, validating, and analyzing large datasets.
Experience with dashboards and data visualization platforms such as Looker Studio.
Ability to translate data into findings, implications, and recommendations.
Strong communication, presentation, and storytelling skills.
Experience presenting analytical work directly to clients, senior stakeholders, or cross-functional teams.
Confidence contributing a point of view in meetings and responding to questions in real time.
Strong attention to detail while maintaining focus on broader business and strategic questions.
Ability to manage ongoing analytical responsibilities for a major client while responding to emerging business questions and opportunities.
Comfort working with GA4, website behavior and conversion data; native analytics for platforms such as Instagram/Meta, TikTok, YouTube, and LinkedIn; social analytics tools such as Dash Social; CRM data; paid media data; and reporting tools such as Excel, Google Sheets, Looker Studio, Tableau, or Power BI.
Ability to work onsite at the D&G office three days per week, Tuesday through Thursday.
Submission of a video of up to one minute explaining why the applicant is brave.

Nice To Haves

Experience in an agency or similarly cross-functional marketing environment.
Familiarity with social listening, audience research, competitive intelligence, or related research and social intelligence sources.
Experience with Tableau, Power BI, or tools similar to those listed.

Responsibilities

Analyze performance across paid media, organic social, CRM, websites, and other customer touchpoints.
Connect data across channels to understand the broader customer journey rather than assessing sources in isolation.
Identify performance changes, their potential drivers, what is working or not working, and opportunities for further analysis.
Combine multiple data sources into a clear, cohesive view of performance and proactively investigate emerging questions.
Translate data into clear implications and actionable recommendations.
Partner with Strategy to connect performance with audience behavior, campaign objectives, and business questions.
Bring historical learnings into planning discussions to inform campaigns, messaging, targeting, content, and customer experiences.
Develop hypotheses and identify opportunities for additional analysis, testing, or measurement.
Build and communicate an analytical point of view and recommend evidence-based next steps.
Participate as an active member of the client team and present analysis, insights, and recommendations directly to clients.
Participate in client meetings, planning discussions, business reviews, and working sessions; answer questions in real time and identify when additional investigation is needed.
Explain complex performance data in accessible language and build understanding of the client's business, marketing ecosystem, priorities, and KPIs.
Build trusted relationships with client stakeholders and internal and external agency partners.
Ensure reporting emphasizes business and strategic implications, establish appropriate benchmarks and comparisons, and work with partners to understand data definitions, methodologies, and limitations.
Identify measurement gaps and recommend improvements to tracking, reporting, or data collection.