Senior Strategic Marketing Analyst

Plymouth Rock Assurance Corporation • Woodbridge, NJ

10d

About The Position

This position provides analytical and strategic support to the IA Channel Marketing Department, combining hands-on marketing analytics with a Product Management approach to problem solving. The Strategic Marketing Analyst designs, develops, and maintains reports; independently analyzes complex business issues; and delivers data-driven recommendations to improve agency performance, product competitiveness, and overall business results.

The role supports marketing agency distribution and field operations by managing KPIs and initiatives, analyzing quoting and selling trends, evaluating agency compensation and incentives, and recommending improvements. It also supports comparative rater strategy through vendor analysis, quantitative evaluation of quote flows, testing, and implementation planning for rating and coverage changes. The analyst works with Field Marketing, Analytics, Product, and other stakeholders, monitors the effects of changes, and presents findings and recommendations to upper management.

Requirements

• BA/BS degree in a technical discipline.
• Insurance experience in product management.
• Excellent project management and problem-solving skills, including confidence taking ownership of challenging business issues and making decisions with limited or incomplete data.
• Strong quantitative and analytical ability, including linking multiple data sources, organizing data logically, identifying results outside the norm, and drawing and articulating sound conclusions.
• Extensive SQL query experience.
• Microsoft Excel proficiency.
• Ability to work with counterparts across the organization at varying levels of technical expertise, including Marketing, Product, and IT personnel.
• Ability to communicate effectively and directly with technical and non-technical business partners and influence their views using data.
• Ability to work independently and efficiently across a high volume of tasks and see issues through to resolution.

Nice To Haves

• SAS or related software experience.
• Regression analysis experience.

Responsibilities

• Support overall KPI management and apply project management discipline to keep initiatives on track.
• Analyze quoting and selling trends within and between agents, develop hypotheses, and use structured problem-solving to identify issues and opportunities.
• Analyze the competitive landscape for agency compensation, including base commission, profit share, and new business incentives, by linking data sources and communicating conclusions.
• Recommend and implement changes to agent incentive and business plans, taking ownership of complex and ambiguous business issues.
• Use AI, design tools, and analyses to investigate state-specific and individual-agent issues, troubleshoot inconsistencies, and present recommendations to upper management.
• Liaise between Analytics and Field Marketing to address trends, review recommendations and documentation, and coordinate activities.
• Study comparative rater vendors and agent usage, and use quantitative analysis to recommend company questions, mappings, and defaults.
• Analyze vendor flow changes and recommend Plymouth Rock’s response to achieve the best outcome.
• Develop and conduct hypothesis-driven testing to determine the most effective quote flow.
• Recommend implementation strategies for new Plymouth Rock rating and coverage changes, managing complex projects across available tools and data systems.
• Analyze new vendors and opportunities and independently identify new approaches to strategic business issues.
• Monitor change-management impacts against expectations, troubleshoot inconsistencies in data and reports, and present findings to upper management.
• Work with Product and other stakeholders to ensure product enhancements are implemented to present competitive positions effectively.

Benefits

• Four weeks of accrued paid time off, eight paid national holidays per year, and two floating holidays.
• Medical, dental, and vision insurance options beginning on the first day of employment.
• Annual 401(k) employer contribution.
• Professional development resources, including LinkedIn Learning and licensure assistance.
• Health and wellness program and fitness reimbursements.
• Paid family leave options, including paid parental leave.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior