Senior Analyst - Marketing

American Express•New York, NY

7h•$78,000 - $124,750

About The Position

The Senior Analyst, Marketing will help bring American Express’s scam awareness and customer education initiatives to life by helping customers recognize, avoid, and respond to scams. The role focuses on delivering timely, relevant educational messages across customer interactions and integrating scam education into everyday experiences and moments when customers may be at heightened risk of fraud or scams. The analyst may also support broader customer communication initiatives across the business. Working with marketing, digital, customer service, and other business teams, the Senior Analyst will execute multi-channel campaigns, coordinate content development and delivery, and use performance insights to improve customer engagement and education. The role is suited to a detail-oriented, collaborative marketer who can turn strategy into action and create meaningful customer experiences. American Express offers comprehensive support for employee well-being and opportunities to learn, develop, and grow. Work arrangements may be onsite, hybrid, or virtual depending on the role and business needs. Employment eligibility to work in the United States is required; the company will not pursue visa sponsorship for this position.

Requirements

Experience in digital marketing, campaign management, customer communications, or a related field.
Understanding of customer experiences and how to deliver relevant messaging at key points in the customer journey.
Experience executing communications across digital channels such as email, websites, mobile apps, and text messaging.
Ability to simplify complex information into clear, concise, actionable customer-facing content.
Strong attention to detail and commitment to accuracy, consistency, and high-quality execution.
Ability to collaborate effectively with cross-functional teams and manage multiple priorities in a fast-paced environment.
Comfort using campaign performance data and customer insights to identify optimization opportunities.
Strong organizational, communication, and project management skills, including the ability to move initiatives from planning through execution.
Eligibility to work in the United States; American Express will not pursue visa sponsorship.

Responsibilities

Execute scam awareness and customer education campaigns across email, websites, mobile app notifications, SMS, and other channels.
Identify opportunities to embed scam prevention education into customer interactions, from everyday account activities to moments when customers may be particularly vulnerable.
Help deliver clear, actionable guidance at critical moments, including when a potential scam may be occurring.
Coordinate campaign and customer communication execution with stakeholders across the enterprise.
Develop customer-friendly content that simplifies complex scam prevention topics while maintaining accuracy, consistency, and alignment with business priorities.
Track campaign engagement and effectiveness, identify improvements, and use insights to strengthen future communications.
Support additional customer communication programs and business priorities as needed.

Benefits

Competitive base salaries
Bonus incentives
6% company match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
20+ weeks of paid parental leave for all parents, including for pregnancy, adoption, or surrogacy
Free access to global onsite wellness centers staffed with nurses and doctors, depending on location
Free and confidential counseling support through the Healthy Minds program
Career development and training opportunities