Senior Strategic Analyst

Choice Hotels•North Bethesda, MD

About The Position

The Senior Strategic Analyst analyzes critical business questions to inform revenue and guest satisfaction strategy. The role goes beyond reporting to identify the drivers of performance and translate findings into actionable insights and strategic recommendations. The analyst uses generative AI to accelerate analyses and deepen insights, and conducts deep-dive and ad hoc analyses for executive and brand teams while supporting partners such as Public Relations and Investor Relations. This role is not eligible for visa sponsorship now or in the future. The position also supports strategic quarterly performance reviews, monitors key metrics, communicates insights and risks, and helps strengthen a data-driven culture across Choice. The stated salary range is $99,919–$117,552.

Requirements

  • 2–3 years of relevant experience.
  • Advanced PowerPoint skills.
  • Ability to query data and use platforms such as SQL, Tableau, R, or Python.
  • Ability to tell a story and advise strategy based on data.
  • Consistently seek out and promote innovative problem-solving approaches in a flexible and interactive manner.
  • Demonstrate initiative and creative problem solving in a collaborative, team-oriented environment.
  • Expected to interact occasionally across the organization.
  • Ability to transition between projects in a dynamic workplace and effectively multitask and prioritize.
  • Uphold Choice’s Values & Performance Principles: collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.
  • Bachelor’s degree in statistics, analytics, or another quantitative field.

Nice To Haves

  • Background in travel or hospitality.

Responsibilities

  • Conduct strategic analyses to identify opportunity areas that drive brand performance.
  • Measure success through tracking and analyses.
  • Apply prescriptive and predictive analysis techniques to inform strategic decision-making.
  • Integrate AI and automation into analytical workflows, using critical thinking and judgment to deliver high-quality insights.
  • Assist the Director in preparing strategic quarterly performance reviews, including segment analyses, press releases, and earnings releases.
  • Proactively monitor key metrics over time, primarily RevPAR, RPI, and Guest Satisfaction, and raise concerns about stagnant or softening metrics that require growth strategies.
  • Clearly communicate insights, trends, and risk factors.
  • Periodically present information and data effectively to stakeholders throughout the company.
  • Enhance reporting with advanced data visualization tools to clearly convey large amounts of information.
  • Partner across the Advanced Analytics Team to provide a seamless process for analyses, PR releases, and earnings call material.
  • Support and strengthen a data-driven culture across Choice.

Benefits

  • Medical, dental, and vision coverage
  • Paid time off and leave for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Retirement and health savings financial benefits
  • Employee recognition programs
  • Discounts at Choice hotels worldwide
  • Competitive compensation and benefits
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