Senior Strategic Analyst

Choice Hotels International•North Bethesda, MD
•$99,919 - $117,552

About The Position

The Senior Strategic Analyst analyzes critical business questions to inform revenue and guest satisfaction strategy. The role goes beyond reporting to investigate performance drivers and translate findings into actionable insights and strategic recommendations, using generative AI to accelerate analyses and deepen insights. It encompasses deep-dive and ad hoc analyses for executive and brand teams, as well as support for partners such as Public Relations and Investor Relations. The analyst monitors performance and key metrics, develops strategic recommendations, helps prepare quarterly performance reviews and related communications, and uses advanced data visualization to make complex information clear. The role also supports a data-driven culture and collaborates across the Advanced Analytics Team and the broader organization.

Requirements

  • 2–3 years of relevant experience.
  • Advanced PowerPoint skills.
  • Ability to query data and use platforms such as SQL, Tableau, R, or Python.
  • Ability to tell a story and advise strategy based on data.
  • Ability to seek out and promote innovative approaches to problem solving in a flexible, interactive manner.
  • Initiative and creative problem-solving skills in a collaborative, team-oriented environment.
  • Ability to interact occasionally across the organization.
  • Ability to transition between projects in a dynamic workplace and effectively multitask and prioritize.
  • Bachelor’s degree in statistics, analytics, or another quantitative field.
  • Must uphold Choice’s Values & Performance Principles, including collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.

Nice To Haves

  • Background in travel or hospitality.

Responsibilities

  • Conduct strategic analyses to identify opportunity areas that drive brand performance.
  • Track and analyze success, applying prescriptive and predictive analysis techniques to inform strategic decisions.
  • Integrate AI and automation into analytical workflows, using critical thinking and judgment to deliver high-quality insights.
  • Assist the Director in preparing strategic quarterly performance reviews, including segment analyses, press releases, and earnings releases.
  • Proactively monitor key metrics, primarily RevPAR, RPI, and Guest Satisfaction, and raise concerns about stagnant or softening metrics that may require growth strategies.
  • Clearly communicate insights, trends, and risk factors.
  • Periodically present information and data to stakeholders throughout the company.
  • Use advanced data visualization tools to enhance reporting and communicate large amounts of information clearly.
  • Partner across the Advanced Analytics Team to support a seamless process for analyses, PR releases, and earnings call materials.
  • Support and strengthen a data-driven culture across Choice.

Benefits

  • Medical, dental, and vision coverage.
  • Paid leave and time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
  • Financial benefits for retirement and health savings.
  • Employee recognition programs.
  • Discounts at Choice hotels worldwide.
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