Growth Marketing Analyst

Tufts Medicine

7d•$66,397 - $82,991•Remote

About The Position

The Growth Marketing Analyst drives patient acquisition, engagement, and service line growth for Tufts Medicine through data-driven digital marketing strategies. Reporting to the System Director, Brand and Digital Strategy, this role develops and executes integrated, multichannel campaigns, optimizes the digital patient journey and content performance, advances SEO and generative engine optimization (GEO), and manages paid media across the marketing funnel. The position uses analytics, testing, AI, and automation to improve campaign performance and return on investment, and partners with content, digital strategy and experience, marketing operations, and service line portfolio teams to reduce friction across the patient journey. The role develops growth strategies and audience plans, manages digital campaigns and vendor relationships, establishes performance measures and dashboards, and leads conversion optimization initiatives. It also promotes appropriate adoption and governance of AI-powered marketing tools and collaborates with IT, clinical informatics, web, and security teams to align marketing work with enterprise governance, security, risk management, and HIPAA requirements. The position presents performance reports and recommendations to the System Director and senior leadership and builds partnerships across the health system. This is a primarily remote position for a local candidate, with the ability to come onsite at Tufts Medicine locations in Massachusetts as needed. The stated pay range is $66,397.24–$82,991.27, based on full-time equivalent.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or a related field.
Five years of progressive growth marketing, digital marketing, or performance marketing experience, including at least three years in healthcare marketing.
Strategic thinking and ability to translate business objectives into actionable growth marketing strategies.
Expert knowledge of SEO, SEM, paid social, programmatic advertising, content marketing, and email marketing.
Proficiency with paid media platforms such as Google Ads and Meta Ads, programmatic platforms, and campaign management tools.
Knowledge of AI tools and platforms, particularly WRITER, for content creation, workflow automation, and marketing optimization.
Expertise in SEO and GEO, including schema, structured data, and AI search prominence strategies.
Strong understanding of content optimization, CMS platforms, UX/UI principles, and website conversion optimization.
Expertise in data analytics, attribution modeling, conversion optimization, and performance measures such as CPA, CAC, LTV, and ROAS.
Understanding of healthcare consumer behavior, patient journey mapping, and precision marketing.
Proficiency with analytics tools such as Google Analytics and Adobe Analytics, and marketing automation platforms.
Project management skills and ability to manage multiple complex campaigns and initiatives simultaneously.
Strong communication and presentation skills for clinical leaders, colleagues, executives, and other audiences.
Collaborative approach with ability to influence stakeholders and drive organizational change.
Budget management and resource allocation expertise for paid media and digital campaigns.
Vendor management and contract negotiation skills for agencies and media partners.
Commitment to data privacy, HIPAA compliance, and ethical use of patient data in marketing and communications.
Ability to sit for extended periods while working at a computer workstation.
Manual dexterity to operate a computer keyboard and mouse for content creation and editing.
Visual acuity to review web content, proofread text, and analyze digital interfaces and analytics dashboards.
Local candidate able to come onsite at Massachusetts locations as needed.

Nice To Haves

Experience in healthcare, including academic hospitals, health systems, medical schools, or life sciences.
Master’s degree in Marketing, Business Administration (MBA), Health Informatics, or a related field.
Eight years of experience in healthcare marketing and growth marketing.
Experience in academic health systems or large integrated delivery networks.
Experience with WRITER or similar enterprise AI platforms.
Certification in digital marketing, analytics, or paid media, such as Google Analytics, Google Ads, Meta Blueprint, or HubSpot.
Experience with patient journey mapping, consumer insights, and precision marketing.
Experience with healthcare content optimization, CMS platforms, and conversion rate optimization.

Responsibilities

Develop and execute growth marketing strategies aligned with Tufts Medicine’s strategic goals to drive patient acquisition, engagement, and service line growth.
Optimize the digital patient journey, including find-a-doctor experiences, service line journeys, content pathways, conversion UX, appointment scheduling, lead capture, and follow-up engagement.
Own and optimize content strategy and performance across websites, blogs, service line pages, and native platforms in collaboration with partner teams.
Develop and implement SEO and GEO strategies, including schema markup, structured data, and readiness for AI-powered search platforms.
Plan, execute, and optimize paid media campaigns across search, social, programmatic, and display channels, including budget allocation, bidding, creative testing, and performance management.
Define audience strategies using segmentation, personas, and journey insights for B2C, B2B2C, and consumer audiences.
Establish and monitor growth marketing KPIs, analytics frameworks, and performance dashboards to measure campaign effectiveness, ROI, and patient conversion.
Champion adoption and governance of AI-powered marketing tools, including WRITER, for content creation, campaign optimization, SEO/GEO execution, and workflow automation.
Lead conversion rate optimization initiatives, including landing page and A/B testing, funnel optimization, and user experience enhancements.
Translate research, analytics, and market signals into actionable marketing plans across the consumer journey from awareness through conversion and retention.
Partner with IT, clinical informatics, web, and security teams to align campaigns and content initiatives with governance, security, risk management, and HIPAA compliance frameworks.
Manage relationships with digital agencies, media vendors, SEO/GEO partners, and content developers.
Coordinate paid media, email, web, content, and creative teams around shared funnel goals and integrated execution.
Monitor emerging technologies, digital marketing trends, AI and GEO innovations, and healthcare best practices; recommend strategic investments.
Develop action plans with deliverables, deadlines, accountabilities, and measurable benchmarks.
Present regular reports on campaign performance, patient acquisition, insights, and recommendations to the System Director, Brand and Digital Strategy, and senior leadership.
Cultivate relationships across the health system and establish MarCom as a trusted strategic partner for growth.