Creative Director Jobs

About The Position

Requirements

• 10+ years of experience in creative direction, art direction, brand design, or related disciplines, with demonstrated leadership experience.
• Strong foundation in graphic design and visual art direction, supported by an exceptional portfolio of conceptual, sophisticated, and culturally relevant work.
• Proven ability to connect brand strategy and business objectives with compelling creative ideas and execution.
• Deep expertise in visual identity, design systems, photography, film, typography, and contemporary visual storytelling.
• Demonstrated experience directing high-profile campaigns and productions, including collaboration with leading photographers, directors, and creative partners.
• Strong leadership and mentorship skills, including the ability to inspire teams, develop talent, and foster creative excellence.
• Exceptional communication, presentation, and stakeholder-management skills, including experience partnering with executive leadership.
• Highly developed aesthetic sensibility and strong understanding of luxury positioning, cultural relevance, and brand differentiation.
• Ability to navigate ambiguity, balance competing priorities, and make confident creative decisions in a fast-paced environment.
• Strategic, entrepreneurial mindset, exceptional attention to detail, and uncompromising standards of creative quality.
• Legal right to work in the United States.

Nice To Haves

• Experience leading creative teams and developing integrated brand campaigns within luxury, fashion, lifestyle, beauty, or other premium consumer brands.

Responsibilities

• Partner with the VP of Creative to define and advance the creative vision, brand positioning, campaign strategy, and long-term brand direction.
• Translate business priorities, consumer insights, and cultural trends into creative strategies and opportunities.
• Lead integrated creative concepts that strengthen brand equity, cultural relevance, and business results.
• Help establish creative priorities, standards, and strategic direction for the creative organization.
• Represent creative leadership in cross-functional discussions and influence senior-level decisions.
• Own and champion Equinox’s visual expression while maintaining consistency and the integrity of its premium positioning.
• Guide the evolution of the brand’s visual identity.
• Set standards for art direction, graphic design, photography, film, typography, and visual storytelling.
• Review creative work across campaigns, digital platforms, social, content, experiential, environmental, and member-facing communications.
• Bring perspectives from fashion, design, art, photography, architecture, and culture into the creative process.
• Lead integrated brand campaigns, initiatives, and experiences from concept through execution.
• Develop original, culturally resonant creative ideas rooted in strategic purpose.
• Direct creative presentations, treatments, mood boards, and storytelling.
• Provide high-level art direction for photography, film, and content production with internal teams and external talent.
• Oversee creative production and post-production to ensure craft and consistency.
• Balance creative ambition with timelines, budgets, resources, and business priorities.
• Manage, inspire, and develop a multidisciplinary creative team.
• Provide creative direction, feedback, and mentorship to designers, art directors, and creative partners.
• Improve team capabilities, creative processes, and ways of working.
• Partner with the VP of Creative on team development, organizational priorities, talent planning, and the growth of the creative function.
• Build relationships with external creative partners, agencies, photographers, directors, and emerging talent.
• Lead key initiatives, stakeholder relationships, and creative decisions across Marketing, Brand, Digital, Social, Content, Product, and other teams.
• Build alignment around creative strategies and communicate the vision and business rationale.
• Present and defend creative recommendations to senior leadership.
• Help prioritize creative initiatives and allocate resources.
• Champion creativity as a driver of brand differentiation, consumer engagement, and long-term business growth.

Benefits

• Competitive salary and benefits.
• Industry-leading commission opportunities for club employees.
• Complimentary Club membership.
• Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop.