Creative Director (U.S.)

beehiiv

1d•$180,000 - $220,000

About The Position

beehiiv is hiring a Creative Director to lead the brand’s story, personality, and creative expression across campaigns, creator and media partnerships, content franchises, and major annual moments. The role combines creative strategy and hands-on making: originating ideas, shaping briefs, directing teams and partners, presenting concepts, and carrying work through to its final execution. In the first year, the role is expected to focus roughly 80% on leading beehiiv’s highest-priority campaigns and brand moments and 20% on building the creative function. The Creative Director will set the vision for integrated campaigns and brand activations, lead production, and ensure strong execution across channels including social, digital, out-of-home, experiential, video, photography, and partnerships. Working closely with Paid Marketing, Lifecycle, Product Marketing, Social, and Comms, this person will connect creative work to business impact, use testing and performance insights to improve campaigns, and establish a system for turning campaign ideas into effective always-on paid creative. The role will also establish creative principles, processes, and rituals; build a network of creative partners; experiment with AI tools, rough cuts, and prototypes; and mentor talent as the team grows. Success includes launching standout integrated campaigns, establishing a distinctive beehiiv creative voice, developing a testing engine, and building a pipeline of tentpole moments and signature content franchises.

Requirements

At least 8 years leading creative for ambitious brands, ideally in consumer SaaS or at a top agency.
A standout portfolio of integrated campaigns, brand platforms, and cultural moments that generated conversation and demonstrate bold thinking and strong craft.
Fluency across art direction, copy, design, motion, and photography, with the judgment to improve work at every stage.
Proven experience leading major productions end to end, including selecting creative partners, running shoots, and delivering video, photography, social, and experiential work.
Strong social-first instincts and the ability to connect with culture while maintaining a brand’s voice.
Comfort using experimentation and funnel metrics to improve creative while also exercising creative judgment.
Exceptional storytelling and presentation skills, including the ability to align executives, persuade skeptical stakeholders, and unite creative partners around a vision.
Ability to think strategically and move quickly, balancing long-term brand building with rapid delivery of paid creative and timely cultural opportunities.
Passion for mentoring creative talent, raising quality standards, and building a strong team.

Responsibilities

Own the creative vision for beehiiv’s major campaigns and shape a distinctive voice across brand, product, partnerships, and cultural moments.
Translate business goals into strategically clear, distinctive creative briefs and lead ideas from initial concept through launch.
Develop and execute integrated campaigns across social, digital, out-of-home, experiential, partnerships, and emerging formats.
Create brand activations and stunts that bring beehiiv’s mission of creator ownership to life and generate attention.
Build annual tentpole moments and repeatable content franchises associated with beehiiv.
Ensure high-quality execution by the in-house creative team and external partners.
Lead production from start to finish, selecting and coordinating directors, photographers, animators, and agency partners, and staying involved through final delivery.
Champion ambitious creative ideas, build stakeholder alignment, and present ideas to executive leadership.
Partner with Paid Marketing, Lifecycle, Product Marketing, Social, and Comms to carry campaigns across channels and drive business impact.
Adapt campaign concepts into always-on paid creative and build a testing process that generates useful insights.
Analyze campaign performance, identify what resonates, and use those learnings to improve future work.
Establish creative principles, processes, and rituals that support strong work and raise quality standards.
Experiment with AI tools, rough cuts, and prototypes to evaluate ideas before committing production budgets.
Build a network of agencies, directors, editors, and freelancers.
Mentor creative talent and help build a world-class creative team.