Director, Creative (Copy/Art)

DEPT®•New York, NY

13h•$144,200 - $210,000•Remote

About The Position

The Director, Creative (Copy/Art) owns the verbal and visual direction for one of DEPT®’s largest global accounts. The role sits at the intersection of brand storytelling and performance marketing, maintaining a consistent brand voice and art-direction standard across multiple workstreams, markets, and continuous delivery cycles. The position is copy-led, developing brand voice systems, messaging architectures, and editorial standards while partnering with Art Direction to keep verbal and visual work aligned from concept through final delivery. It oversees brand campaigns, always-on social, product launches, and lifecycle work, and serves as the final creative authority for key deliverables. The Director leads and develops writers and art directors, builds scalable workflows, connects creative decisions to performance, and advises C-suite clients on high-value pitches and flagship brand work.

Requirements

At least 8 years of experience in copywriting, brand storytelling, or integrated campaign development, including leadership experience with multidisciplinary teams.
At least 2 years of experience managing, mentoring, and building copy and creative teams.
Experience leading a global account involving multiple markets, regional stakeholders, and simultaneous workstreams.
A portfolio demonstrating conceptual range and writing craft in large-scale, multichannel advertising campaigns.
Experience building brand voice systems, messaging architectures, and editorial standards from scratch.
Deep experience developing performance, creative, and social media campaigns that combine brand aesthetics with measurable results.
Strong eye for art direction, typography, and layout, with the ability to brief, critique, and approve visual work as well as copy.
Ability to create scalable solutions and processes that continue to solve problems after handoff.
Fluency with AI-assisted creative workflows and a clear point of view on their appropriate use.
Ability to balance creative excellence with business performance and client outcomes.
Exceptional communication and presentation skills, including the ability to present complex ideas professionally and effectively to stakeholders at all levels.

Responsibilities

Establish the vision for multidisciplinary Copy, Art, Content, and Design teams and ensure cohesive, high-quality output across account workstreams.
Own brand voice systems, including messaging architecture, editorial standards, and writing guidelines for consistent output across teams, markets, and AI-assisted workflows.
Lead strategy and execution for performance-driven campaigns, using data-backed insights to inform creative decisions and drive ROI.
Manage concurrent brand, always-on, product launch, and lifecycle workstreams while maintaining a consistent strategic through-line and art-direction standard.
Partner with Strategy, Media, and Analytics to connect creative decisions to performance and apply results to future work.
Build and implement scalable creative systems and workflows that improve speed and efficiency without sacrificing quality.
Establish creative-review, copy-QA, and cross-functional handoff frameworks to maintain quality as work volume increases.
Lead high-value pitches and flagship brand work and serve as the primary creative consultant for C-suite clients.
Directly manage, coach, and develop writers and art directors, supporting their craft, strategic thinking, and career growth.
Own end-to-end creative quality and execution, working hands-on when project scale or complexity requires it and acting as final creative authority on key deliverables.
Identify emerging trends, technologies, and skill gaps to keep the creative team prepared for the future.