Associate Creative Director - Copy

Gen Digital Inc.•New York, NY

3d•$140,000 - $140,000•Hybrid

About The Position

Gen Studio, Gen’s in-house creative team within Marketing, Brand & Communications, is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking across its consumer brands. The role shapes campaign ideas, sets standards for writing and messaging, and keeps creative work connected from the business brief through customer touchpoints and final delivery. This position combines strategic thinking, conceptual development, writing craft and team leadership. The Associate Creative Director partners with Creative Directors, Art Directors, designers, producers, strategists, marketing stakeholders and external partners to develop campaign platforms, messaging frameworks, headlines, scripts, and long- and short-form copy across digital, social and integrated channels. The role leads critique, presents work to senior stakeholders, and protects creative ideas while addressing feedback, business needs, and legal and compliance requirements. As a senior creative team member, this person sets standards for copy and conceptual thinking, supports the development of other creatives, and ensures work is clear, distinctive, on-brand and relevant to its intended audience. The role also uses AI-assisted creative tools thoughtfully and responsibly, maintaining human judgment and meeting Gen’s requirements for accuracy, privacy, brand integrity, intellectual property, legal review and responsible information use. The position follows a hybrid work style, with three days in the New York office.

Requirements

Substantial copywriting and creative concepting experience within an agency, in-house creative studio or consumer brand environment.
Experience operating at Associate Creative Director level or as a senior copy lead with responsibility for creative direction and team development.
Ability to develop a creative platform from a brief and carry it consistently across channels.
Experience writing across brand, product, advertising, digital, social and integrated campaigns.
Comfort presenting creative work and recommendations to senior stakeholders.
Experience directing and reviewing the work of copywriters and other creative partners.
Ability to balance creative ambition with commercial objectives, audience needs and delivery requirements.
Comfort working with legal, compliance and other structured review processes.
Portfolio demonstrating conceptual thinking and finished copy across different formats and channels.
Copywriting and editorial craft across long- and short-form content.
Campaign platform and messaging framework development skills.
Creative concepting and idea development skills.
Creative direction, critique and feedback skills.
Senior stakeholder presentation and communication skills.
Understanding of how copy, design, motion and production work together.
Ability to manage competing projects, deadlines and stakeholder input.
Sound judgment when working with brand, legal and compliance requirements.
Practical understanding of AI-assisted creative tools and their responsible use.
Ability to connect creative decisions to audience, brand and business objectives.

Nice To Haves

Experience within consumer technology, financial services, cybersecurity or another regulated industry.

Responsibilities

Lead copy and conceptual development across brand, product and integrated marketing campaigns.
Develop campaign platforms, messaging frameworks, creative territories and channel-specific copy.
Write and oversee headlines, scripts, social copy, digital advertising, campaign content and other long- and short-form work.
Translate business, brand and product objectives into clear creative ideas and messaging.
Partner with Creative Directors and Art Directors to develop cohesive ideas across copy, design, motion and production.
Lead creative reviews and provide clear, constructive direction to writers and cross-functional partners.
Present concepts and creative recommendations to senior marketing and business stakeholders.
Protect core creative ideas while incorporating relevant feedback and meeting business, brand, legal and compliance requirements.
Guide work from the initial brief and concept development through production and final delivery.
Manage multiple campaigns and workstreams while maintaining consistency and quality.
Support and develop copywriters through feedback, coaching and day-to-day creative direction.
Partner with agencies, freelancers and production partners when additional support is required.
Contribute to testing and iteration by developing different concepts, messages and copy variations.
Stay current on consumer behaviour, platform changes, creative formats and developments in AI-assisted creative work.
Use AI-assisted creative tools responsibly to accelerate research synthesis, explore concepts, develop and test copy variations, and improve workflow efficiency.
Ensure AI-supported work meets Gen’s standards for accuracy, privacy, brand integrity, intellectual property, legal review and responsible use of company and customer information.

Benefits

Annual bonus.
401(k) retirement plan with company match: 50% of the first 7% of eligible pay contributed, capped at $6,000 per year in company match.
Health insurance options.
Disability coverage.
Life insurance.
Unlimited paid time off.
Health Savings Account funding of $500–$1,500 per year for employees enrolled in an HSA-eligible medical plan, depending on coverage tier.
Wellness and fitness reimbursement of up to $375 per year for eligible expenses.
Sustainable home improvement allowance of up to $500 per year for approved upgrades.
Tuition and education reimbursement of up to $5,250 per calendar year for approved, job-related education.