Creative Director

Waabi • Toronto, ON

11d • $138,000 - $198,000

About The Position

Waabi is seeking a Creative Director to define and elevate its creative and visual brand identity, translating its Physical AI narrative into work that builds awareness across digital and physical surfaces. The role partners with senior leadership, including the CEO and COO, on high-visibility brand moments and stewards the visual identity across the company’s touchpoints.

The Creative Director will work hands-on to produce video, design presentations and other brand assets, and direct external creative, design, and production agencies. The position begins as an individual contributor and may grow to include building and leading an in-house creative team as the company expands.

Requirements

• 10+ years in a creative leadership role, such as Creative Director, Design Director, or similar.
• A portfolio demonstrating breakthrough brand ideas and concepts that changed how an audience thought about a company or product.
• Experience developing a nascent brand into a fully realized identity across its touchpoints.
• Hands-on proficiency with design tools such as Adobe Creative Suite and Figma; video editing tools such as Adobe Premiere Pro and Final Cut Pro; and AI tools such as Midjourney, Runway, and Google Veo.
• Ability and willingness to serve as the primary creative executor early in the role, not solely direct others.
• Experience managing external creative, design, or production agencies, including briefing, budgets, and quality accountability.
• Experience partnering directly with C-suite or founder-level leadership on brand and creative decisions.
• Strong visual design sensibility across web, presentations, social, and video.
• Comfort working hands-on in a small team and building toward leading a team over time.
• Collaborative team-player mindset and willingness to help others.
• Passion for self-driving technologies, solving hard problems, and creating innovative solutions.

Nice To Haves

• Experience translating complex technical or scientific work into compelling visual brand storytelling.
• Experience managing a production budget that scaled significantly as a company grew.
• Familiarity with end-to-end video production workflows, from concept through final cut.
• Experience in autonomous vehicles, robotics, or Physical AI.
• Experience building an in-house creative team from the ground up.
• Experience at a deep-tech, AI, robotics, or other technically complex company.

Responsibilities

• Develop creative ideas that communicate Waabi’s Physical AI narrative to customers, policymakers and regulators, investors, talent, and the public.
• Steward Waabi’s visual identity across digital and physical surfaces, maintaining consistency and quality.
• Partner with senior leadership, including the CEO and COO, on brand and creative direction for high-visibility moments.
• Produce short- and long-form video, including shooting, directing, or editing as needed.
• Design keynote presentations, social content, website pages, and other core brand assets, working hands-on early in the role.
• Direct external creative, design, and production agencies by briefing them, reviewing work, and managing quality and production budgets.
• Build the case for and eventually lead an in-house creative team as the scope of the role grows.

Benefits

• Competitive compensation and equity awards.
• Medical, dental, and vision coverage.
• Unlimited vacation.
• Flexible hours and work-from-home support.
• Daily drinks, snacks, and catered meals when in the office.
• Regularly scheduled team-building activities and social events, on-site, off-site, and virtually.
• Additional compensation including equity incentive awards and an annual performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed