Creative Director

Cantina • Los Angeles, CA

10d • $250,000 - $350,000

About The Position

Cantina is seeking a hands-on Creative Director to own creative direction across original content, performance advertising, brand campaigns, and product storytelling. The role defines Cantina’s brand voice and creates recognizable work across platforms. The Creative Director turns product capabilities and consumer insights into compelling concepts, stories, and reasons for people to try Cantina.

The role combines creative leadership with making the work directly: developing concepts, writing scripts, generating assets, and guiding projects through editing and production. The Creative Director will recruit and lead a team of 10 to 25 creatives, while also producing finished assets independently when needed. The position partners with the growth team to test and refine performance creative using campaign results.

Cantina is a social platform founded by Sean Parker, featuring an AI character creator and characters that interact through voice, video, and text. The anticipated annual base salary range is $250,000–$350,000, with compensation determined by factors including skills, experience, job scope, location, and market data.

Requirements

• Strong portfolio of video creative, including performance advertising with measurable results.
• Strong storytelling instincts, including the ability to establish a character, create tension, and deliver a payoff quickly.
• Hands-on proficiency with video editing and motion design tools.
• Experience directing small creative teams and giving clear, actionable feedback.
• Understanding of creative metrics such as hook rate, hold rate, CTR, CVR, and CPA, and how to use them to improve creative work.
• Practical experience with AI image, video, and audio production, including iterating to achieve usable results.
• Speed, good creative judgment, and willingness to try unconventional ideas when they are strong.

Responsibilities

• Own creative direction across original content, performance advertising, brand campaigns, and product storytelling; define Cantina’s brand voice.
• Turn product capabilities and consumer insights into compelling concepts, hooks, stories, and reasons to try Cantina.
• Recruit and lead a team of 10 to 25 creatives, including creative directors, video editors, motion designers, visual designers, copywriters, screenwriters, producers, and AI filmmakers.
• Develop and produce video creative for paid social, organic social, product launches, and brand campaigns.
• Write briefs, scripts, and treatments; build storyboards; and direct editors, designers, creators, and AI filmmakers.
• Personally create and finish assets, including cutting video, creating motion graphics, generating characters and scenes, and experimenting with voice and sound.
• Build performance creative testing plans with the growth team, test concepts, hooks, offers, and calls to action, and use results to inform future work.
• Develop platform-native creative with appropriate pacing, framing, captions, and aspect ratios for each placement.
• Maintain a steady pipeline of fresh ideas and turn winning concepts into repeatable formats without overusing them.

Benefits

• Competitive salary and generous company equity.
• Medical, dental, and vision insurance, with 99.99% of premiums covered by Cantina.
• 42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays.
• Generous parental leave and fertility support.
• 401(k) retirement savings plan.
• Lifestyle spending account of $500 per month.
• Complimentary lunch and snacks for in-office employees.
• One Medical membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed