Creative Director

Equinox • New York, NY

9d • $210,000 - $230,000

About The Position

Equinox is seeking a Creative Director with a strategic point of view and a strong foundation in art direction and design to shape and evolve the creative expression of the brand. Working closely with the VP of Creative, this role serves as a strategic partner and creative leader, translating brand and business objectives into compelling ideas, breakthrough campaigns, and elevated experiences across touchpoints. The Creative Director will help define Equinox’s future creative direction while championing brand excellence and leading work from vision through execution.

Requirements

• 10+ years of experience in creative direction, art direction, brand design, or related disciplines, with demonstrated leadership experience.
• Strong foundation in graphic design and visual art direction, supported by an exceptional portfolio of conceptual, sophisticated, and culturally relevant work.
• Proven ability to connect brand strategy and business objectives with compelling creative ideas and execution.
• Deep expertise in visual identity, design systems, photography, film, typography, and contemporary visual storytelling.
• Demonstrated experience directing high-profile campaigns and productions, including collaboration with leading photographers, directors, and creative partners.
• Strong leadership and mentorship skills, including the ability to inspire teams, develop talent, and foster creative excellence.
• Exceptional communication, presentation, and stakeholder-management skills, including experience partnering with executive leadership.
• Highly developed aesthetic sensibility and strong understanding of luxury positioning, cultural relevance, and brand differentiation.
• Ability to navigate ambiguity, balance competing priorities, and make confident creative decisions in a fast-paced environment.
• Strategic, entrepreneurial mindset, exceptional attention to detail, and uncompromising standards of creative quality.
• Legal right to work in the United States.

Nice To Haves

• Experience leading creative teams and developing integrated brand campaigns within luxury, fashion, lifestyle, beauty, or other premium consumer brands.

Responsibilities

• Partner with the VP of Creative to define and advance the creative vision, brand positioning, campaign strategy, and long-term brand direction.
• Translate business priorities, consumer insights, and cultural trends into creative strategies and opportunities.
• Lead integrated creative concepts that strengthen brand equity, cultural relevance, and business results.
• Help establish creative priorities, standards, and strategic direction for the creative organization.
• Represent creative leadership in cross-functional discussions and influence senior-level decisions.
• Own and champion Equinox’s visual expression while maintaining consistency and the integrity of its premium positioning.
• Guide the evolution of the brand’s visual identity.
• Set standards for art direction, graphic design, photography, film, typography, and visual storytelling.
• Review creative work across campaigns, digital platforms, social, content, experiential, environmental, and member-facing communications.
• Bring perspectives from fashion, design, art, photography, architecture, and culture into the creative process.
• Lead integrated brand campaigns, initiatives, and experiences from concept through execution.
• Develop original, culturally resonant creative ideas rooted in strategic purpose.
• Direct creative presentations, treatments, mood boards, and storytelling.
• Provide high-level art direction for photography, film, and content production with internal teams and external talent.
• Oversee creative production and post-production to ensure craft and consistency.
• Balance creative ambition with timelines, budgets, resources, and business priorities.
• Manage, inspire, and develop a multidisciplinary creative team.
• Provide creative direction, feedback, and mentorship to designers, art directors, and creative partners.
• Improve team capabilities, creative processes, and ways of working.
• Partner with the VP of Creative on team development, organizational priorities, talent planning, and the growth of the creative function.
• Build relationships with external creative partners, agencies, photographers, directors, and emerging talent.
• Lead key initiatives, stakeholder relationships, and creative decisions across Marketing, Brand, Digital, Social, Content, Product, and other teams.
• Build alignment around creative strategies and communicate the vision and business rationale.
• Present and defend creative recommendations to senior leadership.
• Help prioritize creative initiatives and allocate resources.
• Champion creativity as a driver of brand differentiation, consumer engagement, and long-term business growth.

Benefits

• Competitive salary and benefits.
• Industry-leading commission opportunities for club employees.
• Complimentary Club membership.
• Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed