Consumer Insights Analyst Jobs

About The Position

Requirements

• Bachelor’s degree with a focus on Marketing, Psychology, or an applicable quantitative discipline.
• At least 2 years of consumer research experience in both qualitative and quantitative research.
• Training and experience moderating focus groups and one-on-one interviews.
• Proficiency with consumer insights methodologies across qualitative and quantitative research.
• Ability to present complex findings in an understandable and actionable way.
• Ability to adapt communication style to the audience, manage shifting priorities and resources, and work effectively in a hands-on, dynamic, agile environment.
• Attention to detail and ability to grasp the big picture.
• Ability to build trust by meeting commitments and identify and act on others’ personal and business needs and expectations.

Nice To Haves

• Exposure to the CPG industry.
• Experience designing new or creative research methodologies to advance insights.
• Experience contributing to early-stage product development and defining product directions with multifunctional partners.

Responsibilities

• Assist in developing and executing qualitative and quantitative research plans to uncover consumer needs, category trends, and whitespace opportunities.
• Develop and use research tools and methods, including surveys, discussion guides, and stimuli; manage internal and external research partners to ensure timely, high-quality insights.
• Translate consumer feedback into clear insights and recommendations that influence product roadmaps, positioning strategies, and experience design.
• Use primary and secondary research to identify emerging consumer behaviors and latent needs, connecting them to cultural and category trends to shape early-stage product concepts.
• Partner with Product Development, Marketing, and Design teams on cross-functional planning, insight activation workshops, and go-to-market development.
• Manage multiple projects, prioritize workstreams, and encourage team members to increase the impact of the insights function.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Health savings accounts with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance
• Accidental death and dismemberment insurance
• Short-term disability insurance
• Long-term disability insurance
• Paid time off
• Company holidays
• Parental leave
• Identity theft protection
• Pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts
• Referral bonus program
• Wellness programs
• Learning programs