Consumer Insights Analyst - Indoor Heated
About The Position
SharkNinja is seeking a curious, motivated Consumer Insights Analyst to join its fast-paced team. The role brings the consumer voice into every stage of product development by supporting research design, analyzing consumer data, and collaborating with cross-functional teams to turn insights into action. The analyst supports qualitative and quantitative research that uncovers consumer needs, category trends, and whitespace opportunities. They interpret research findings to inform product innovation, business strategy, product roadmaps, positioning, experience design, early-stage product concepts, and go-to-market development. The role partners with Product Development, Marketing, Design, and internal and external research partners, and manages multiple projects in a dynamic, agile environment.
Requirements
- Bachelor’s degree with a focus on Marketing, Psychology, or an applicable quantitative discipline.
- At least 2 years of consumer research experience in both qualitative and quantitative research.
- Training and experience moderating focus groups and one-on-one interviews.
- Proficiency with consumer insights methodologies across qualitative and quantitative research.
- Ability to present complex findings in an understandable and actionable way.
- Ability to adapt communication style to the audience, manage shifting priorities and resources, and work effectively in a hands-on, dynamic, agile environment.
- Attention to detail and ability to grasp the big picture.
- Ability to build trust by meeting commitments and identify and act on others’ personal and business needs and expectations.
Nice To Haves
- Exposure to the CPG industry.
- Experience designing new or creative research methodologies to advance insights.
- Experience contributing to early-stage product development and defining product directions with multifunctional partners.
Responsibilities
- Assist in developing and executing qualitative and quantitative research plans to uncover consumer needs, category trends, and whitespace opportunities.
- Develop and use research tools and methods, including surveys, discussion guides, and stimuli; manage internal and external research partners to ensure timely, high-quality insights.
- Translate consumer feedback into clear insights and recommendations that influence product roadmaps, positioning strategies, and experience design.
- Use primary and secondary research to identify emerging consumer behaviors and latent needs, connecting them to cultural and category trends to shape early-stage product concepts.
- Partner with Product Development, Marketing, and Design teams on cross-functional planning, insight activation workshops, and go-to-market development.
- Manage multiple projects, prioritize workstreams, and encourage team members to increase the impact of the insights function.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health savings accounts with company contribution
- 401(k) retirement plan with matching
- Employee stock purchase program
- Life insurance
- Accidental death and dismemberment insurance
- Short-term disability insurance
- Long-term disability insurance
- Paid time off
- Company holidays
- Parental leave
- Identity theft protection
- Pet insurance
- Pre-paid legal insurance
- Back-up child and eldercare days
- Product discounts
- Referral bonus program
- Wellness programs
- Learning programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
