Consumer Insights & Research Analyst

Roark Capital • Atlanta, GA

1d • Onsite

About The Position

Roark is growing its in-house Data and Analytics team to apply advanced analytics and insights to investment decisions and the growth of its portfolio businesses. The Consumer Insights & Research Analyst supports consumer research initiatives across multiple brands and categories, helping investment teams evaluate opportunities and business leaders understand market dynamics and consumer behavior.

The role contributes to custom and ad hoc quantitative research, including survey design and programming, vendor coordination, data collection, data quality checks, analysis, and presentation of findings. It also supports improvements to research tools, datasets, templates, and processes, and uses syndicated or third-party data to complement survey results. Research topics include brand equity and perceptions, competitive differentiation, and category dynamics across restaurants, retail, health and wellness, fitness, youth enrichment, and consumer and business services.

The analyst will own an end-to-end survey project, including presenting findings to the team, and may support fast-turn diligence requests for live deals. The role requires strict confidentiality when handling sensitive deal information. It is expected to be performed in-office to support collaboration, learning, and culture-building.

Requirements

• Bachelor’s degree in Marketing, Business, Psychology, Statistics, Social Sciences, or a related field.
• 2–5 years of experience in Consumer Insights, Market Research, or related quantitative research roles, client-side or agency/consulting.
• Experience supporting or executing custom quantitative research projects end-to-end.
• Working knowledge of survey sampling and fielding best practices, including quotas, weighting, and data-quality QA.
• Strong analytical skills, including experience interpreting data and identifying meaningful insights.
• Clear communication and presentation skills, with the ability to translate data into business-relevant stories.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Exposure to survey analysis and statistical tools such as SPSS, Q, R, or Python.
• Familiarity with data visualization tools such as Power BI or Tableau.
• High attention to detail and commitment to accuracy.
• Curiosity, an analytical mindset, and an interest in connecting data to business implications.
• Ability to balance multiple projects in a fast-paced environment.
• Proactive, resourceful, and eager to learn from senior insights and analytics professionals.
• Willingness to ask questions, seek feedback, and take ownership of assigned work.
• Collaborative approach and strong interpersonal skills.
• Self-starter who can thrive in a growth-oriented, entrepreneurial culture.
• Genuine interest in consumer behavior and the industries Roark invests in.

Nice To Haves

• Master of Marketing Research (MMR) or a related field.
• Finance, consulting, or corporate strategy research experience.
• Industry exposure to restaurants, retail, CPG, or consumer services.
• Experience working with research vendors and online panel providers.
• Working knowledge of survey design tools such as Qualtrics, Decipher, or similar.
• Some experience with qualitative or secondary/syndicated research.
• Interest in analytics tools such as SQL or Alteryx.

Responsibilities

• Help develop research tools, processes, and partnerships that improve understanding of consumers and market trends.
• Stay current on the use of consumer insights and research in private equity and Roark’s portfolio industries.
• Maintain and improve research tools, datasets, reporting templates, and internal processes.
• Partner with investment teams and business leaders to execute quantitative consumer research projects.
• Assist senior team members in defining research objectives and methodologies.
• Write and test survey question language and programming notes while maintaining data quality and minimizing bias and respondent fatigue.
• Coordinate day-to-day with survey panel vendors to ensure high-quality sample collection, data accuracy, and adherence to timelines and budgets.
• Clean, validate, and analyze data to identify trends and insights.
• Work with syndicated or third-party datasets, such as foot traffic, transaction, or panel data, to complement survey findings.
• Synthesize findings and develop presentations that translate results into clear business implications.
• Own an end-to-end survey project, including a final presentation to the team.
• Support diligence workstreams, including fast-turn requests tied to live deals.
• Handle sensitive and non-public deal information with strict confidentiality.
• Collaborate across Roark to share insights, improve research literacy, and promote consumer research best practices.

Benefits

• Base salary plus annual performance bonus.
• Medical, dental, vision, life, and long-term disability insurance.
• 401(k) with employer match.
• Paid time off and holidays.
• Breakfast, lunch, snacks, and drinks provided daily in the office.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level