Consumer Insights & Research Analyst

Roark Capital•Atlanta, GA

1d•Onsite

About The Position

Roark is growing its in-house Data and Analytics team to use advanced analytics and insights to support investment decisions and guide portfolio companies toward profitable growth. The Consumer Insights & Research Analyst contributes to consumer research initiatives across a range of brands and categories, supporting both investment teams evaluating opportunities and business leaders seeking to understand market dynamics and consumer behavior. The role helps execute custom and ad hoc quantitative research, manage data collection, analyze survey and consumer feedback, and communicate findings through clear summaries, presentations, and visualizations. The analyst also supports continued improvements to research tools, processes, datasets, and the firm's consumer insights capabilities. Research topics include brand equity and perceptions, competitive differentiation, and category dynamics, with work spanning restaurants, retail, health and wellness, fitness, youth enrichment, and consumer and business services. The position is expected to be in-office to maximize collaboration, learning opportunities, and culture-building. The role involves handling sensitive and non-public deal information with strict confidentiality.

Requirements

Bachelor’s degree in Marketing, Business, Psychology, Statistics, Social Sciences, or a related field.
2–5 years of experience in Consumer Insights, Market Research, or related quantitative research roles, on the client side or in an agency or consulting setting.
Experience supporting or executing custom quantitative research projects end-to-end.
Working knowledge of survey sampling and fielding best practices, including quotas, weighting, and data quality assurance.
Strong analytical skills, including experience interpreting data and identifying meaningful insights.
Clear communication and presentation skills, with the ability to translate data into business-relevant stories.
Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
High attention to detail and commitment to accuracy.
Curiosity and an analytical mindset, with a desire to connect data to business implications.
Ability to balance multiple projects in a fast-paced environment.
Proactive, resourceful approach and eagerness to learn from senior insights and analytics professionals.
Comfort asking questions, seeking feedback, and taking ownership of assigned work.
Collaborative approach and strong interpersonal skills.
Self-starter who can thrive in a growth-oriented, entrepreneurial culture.
Genuine interest in consumer behavior and the industries Roark invests in.

Nice To Haves

Exposure to survey analysis and statistical tools such as SPSS, Q, R, or Python.
Familiarity with data visualization tools such as Power BI or Tableau.
Master’s of Marketing Research (MMR) or a related field.
Finance, consulting, or corporate strategy research experience.
Industry exposure to restaurants, retail, CPG, or consumer services.
Experience working with research vendors and online panel providers.
Working knowledge of survey design tools such as Qualtrics, Decipher, or similar.
Some experience with qualitative or secondary/syndicated research.
Interest in analytics tools such as SQL or Alteryx.

Responsibilities

Support the growth of Roark’s Consumer Insights & Research function by helping develop research tools, processes, and partnerships.
Stay current on the use of consumer insights and research in private equity and across Roark’s portfolio industries.
Maintain and improve research tools, datasets, reporting templates, and internal processes.
Partner with investment teams and business leaders to execute quantitative consumer research projects.
Assist senior team members in defining research objectives and methodologies.
Write and test survey question language and programming notes to address business questions while maintaining data quality and minimizing bias or respondent fatigue.
Coordinate day-to-day work with survey panel vendors to ensure high-quality sample collection, accurate data, and adherence to timelines and budgets.
Clean, validate, and analyze data to identify trends and insights.
Use syndicated or third-party datasets, such as foot traffic, transaction, or panel data, to complement survey findings.
Help synthesize findings and develop presentations that explain business implications.
Own an end-to-end survey project, including a final presentation to the team.
Support diligence workstreams, including fast-turn requests related to live deals.
Handle sensitive and non-public deal information with strict confidentiality.
Collaborate across Roark to share insights, enhance research literacy, and promote consumer research best practices.