Data Science Analyst, Advanced Consumer Insights

Versant•New York, NY

2d•Hybrid

About The Position

VERSANT is seeking a Consumer Insights analyst to contribute to the growth of a new media and entertainment company. The role sits within the Consumer Insights team and partners closely with the broader Data Insights & Strategic Analytics organization. It combines quantitative consumer research, audience data, behavioral analytics, and business intelligence to understand consumer behavior, measure brand performance, identify trends, and inform strategic decisions. The analyst will support ongoing research and custom studies, conduct quantitative analysis, and translate complex findings into clear presentations, visualizations, and actionable recommendations. The role works with stakeholders across Product, Marketing, Programming, Strategy, Research, and Data to support audience growth, content strategy, and brand performance. The position is hybrid, generally requiring a minimum of three days per week in the office, subject to change based on business needs.

Requirements

At least 2 years of experience in Consumer Insights, Marketing Analytics, Product Analytics, Business Intelligence, Decision Science, Data Analytics, or a related analytical discipline.
Experience working with large, complex datasets and applying analytical thinking to solve business problems.
Understanding of quantitative methods such as regression, segmentation, clustering, key drivers, forecasting, price sensitivity, perceptual mapping, or other statistical techniques.
Experience integrating multiple datasets to identify patterns, generate insights, and support strategic recommendations.
Strong communication skills and the ability to present complex analytical findings to technical and non-technical audiences.
Bachelor's degree or equivalent practical experience.
Intellectual curiosity, strong attention to detail, and a collaborative, problem-solving mindset.

Nice To Haves

Experience in media, entertainment, streaming, consumer technology, or digital products.
Enthusiasm for audience research and passion for TV and digital media, including entertainment, sports, and/or news.
Experience conducting or supporting quantitative research, including survey design, questionnaire development, data interpretation, and insight generation.
Experience with SQL and analytical programming languages such as Python or R.
Familiarity with Qualtrics, MRI-Simmons, YouGov, Displayr, Adobe Analytics, or similar research and analytics platforms.

Responsibilities

Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies.
Design, execute, and analyze quantitative consumer research, including brand tracking, audience segmentation, competitive benchmarking, market sizing, and custom research.
Apply statistical methodologies and analytical techniques, including clustering, driver analysis, perceptual mapping, and price testing, to identify trends and answer business questions.
Help develop presentations and visualizations that communicate findings clearly and actionably.
Assist with primary research from study design through survey and discussion guide writing, fielding, analysis, interpretation, and presentation development.
Partner with research vendors and the wider team to administer ongoing tracking studies and ensure data quality and methodological rigor.
Synthesize multiple datasets and secondary research to develop insights and keep internal stakeholders informed about brand and audience trends.
Collaborate with stakeholders across Product, Marketing, Programming, Strategy, Research, and Data to influence business decisions.
Translate technical analyses into business insights and recommendations that support audience growth, content strategy, and brand performance.
Stay informed about consumer behavior, media trends, and analytical best practices to improve research capabilities.
Assist with team project management and administrative duties as needed.