Sr Analyst, Consumer Insights

Gildan•Winston-Salem, NC

32d

About The Position

The Sr. Analyst, Consumer Insights represents the voice of the consumer and works closely with business partners, including the Director and Sr. Manager on the Insights team, product management teams, brand marketing, and sales. The role provides consumer insights to inform business and brand decisions that drive innovation, market share, and sales. The position co-manages or leads innovation research through the innovation pipeline, including planning, executing, reporting, and presenting research using DIY survey tools and insights community platforms. It collaborates with product development teams on consumer-led ideation, concept screens, wear tests, prototypes, and competitive products. It also leads shopper analyses and qualitative research, including shopper hierarchy, decision trees, merchandising, and product-detail-page shopability. For go-to-market work, the role co-manages or leads research on packaging, naming, pricing, and creative development. The position also supports the Director and Sr. Manager of Consumer Insights with quantitative analysis and reporting, including cross-tabs and presentation proofing.

Requirements

University degree, or 10+ years of related work experience in lieu of a degree.
At least 6 years of experience.
Consumer-focused perspective and understanding of retail realities and how consumers make decisions across channels.
Self-motivated, with the ability to prioritize.
Presentation skills and comfort presenting to leadership.
Ability to adapt to shifting business priorities.
Strategic thinking skills, including the ability to see the big picture and translate insights into actionable recommendations.
Experience executing and managing a range of quantitative and qualitative consumer research, including working with insights vendors.
Experience writing questionnaires.
Programming proficiency in DIY research tools and platforms such as Decipher, Qualtrics, Forsta Plus, and SPSS.
Ability to analyze, report, and deliver results.

Responsibilities

Co-manage or lead innovation insights projects through the innovation pipeline, including planning, executing, reporting, and presenting insights using DIY survey tools and insights community platforms.
Collaborate with product development teams on consumer-led ideation, concept screens, wear tests, prototypes, and competitive products.
Lead shopper analytics and qualitative insights, including shopper hierarchy, decision trees, merchandising, and product-detail-page shopability.
Co-manage or lead go-to-market research on packaging, naming, pricing, and creative development.
Support the Director and Sr. Manager of Consumer Insights with quantitative analysis and reporting, including cross-tabs and proofing presentation decks.