Sr. Consumer Insights Manager
About The Position
The Senior Consumer Insights Manager is based at MANE’s Creative Center in Parsippany, New Jersey. The role manages, designs, and conducts consumer, product, and market research to provide creative fragrance direction and support strategic internal and client-based consumer insight projects. It uses qualitative, quantitative, and analytical research tools to develop insights, generate product and market ideas, and identify unmet consumer needs. The position partners with marketing, commercial, evaluation, sales, category management, and R&D teams, and develops research recommendations for domestic and multinational clients. It also supervises external research partners, manages the consumer insights budget, and may oversee personnel actions and the development of a team of analysts and coordinators.
Requirements
- Bachelor’s degree.
- At least 10 years of experience in consumer insights, product or market research, and analytics; experience at a fragrance supplier is preferred.
- In-depth knowledge of designing and executing qualitative and quantitative consumer and product research studies.
- Proven statistical skills, familiarity with statistical packages, and ability to create and interpret data.
- Strong analytical skills and ability to transform data into insights and recommendations, including when faced with budget, timing, or client-direction constraints.
- Strong written and oral communication skills.
- Ability to travel.
Nice To Haves
- Master’s degree.
- Experience in consumer insights, product research, market research, and analytics at a fragrance supplier.
Responsibilities
- Plan, design, and implement consumer, product, and market research studies for product innovation and strategic category research.
- Collaborate with the VP of Marketing and Commercial Team to set research direction and actionable learning plans for U.S. clients and consumer goods categories.
- Work with marketing, evaluation, sales, category management, and R&D teams on new business opportunities.
- Incorporate new market and consumer trends into insight development and category landscapes for future trend analysis.
- Analyze and interpret research results and provide high-quality research communications and appropriate recommendations to internal creative development teams and external clients.
- Develop strategic client recommendations for key domestic and multinational clients.
- Supervise external research partners conducting data collection and analytics throughout studies.
- Maintain the consumer insights budget.
- Coordinate with the Director of Consumer Insights, Flavors Division, and the U.S. Fine Fragrance VP of Marketing.
- Interact with internal departments, global affiliates, customers, and external research and trend partners.
- May be responsible for personnel actions and developing a Consumer Insights team of analysts and coordinators.
Benefits
- Generous paid time off plan.
- Paid holidays.
- Annual year-end shutdown.
- Annual and bi-weekly 401(k) contributions.
- Tuition reimbursement.
- Paid parental leave.
- Employee assistance programs.
- Discretionary annual bonus based on individual and company performance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
