Sr. Manager, Global Consumer Insights

Hasbro • Boston, MA

1d • $134,200 - $201,300 • Hybrid

About The Position

The Senior Manager, Consumer Insights serves as a consumer advocate and core partner to Hasbro’s Global Play and Commercial teams, focusing on the Action Brands, Fashion, and Preschool portfolios. The role supports brand and franchise strategies, product innovation, and go-to-market planning through quantitative and qualitative primary research, secondary data review, project oversight, and consultative recommendations. The position is based in Hasbro’s Boston, Massachusetts office and follows a hybrid schedule: onsite Tuesdays, Wednesdays, and Thursdays, with the option to work remotely or onsite Mondays and Fridays.

The role prioritizes business questions with the Director and develops insights agendas aligned with strategic brand goals, development gates, commercial milestones, and go-to-market planning. It coordinates custom and standardized research programs and translates findings into strategic advice, reports, and compelling presentations for stakeholders, including senior leaders. The Senior Manager also champions AI-powered research and insights tools, models high standards for research quality and actionability, and mentors junior team members. This position has no direct people-management responsibilities.

Requirements

• At least 10 years of relevant experience, or equivalent demonstrated experience, in consumer insights or market research.
• Extensive knowledge of quantitative and qualitative insights techniques, such as segmentation, product testing, volumetrics, creative asset evaluation, and purchase journeys.
• Outstanding ability to craft engaging stories using data and insights and deliver General Manager-level presentations.
• Experience translating advanced analytics into insights, such as choice modelling, segmentation, driver analysis, and price elasticity, with support from vendor partners and Analytics, Insights and Measurements (AIM) peers.
• Strong problem diagnosis and definition skills.
• Excellent prioritization and project oversight capabilities.
• High-level analytical and critical-thinking skills.
• Excellent interpersonal, written, and verbal communication skills.
• Proficiency with Microsoft Office 365 tools and ability to navigate Power BI dashboards.
• Passion for the toys and games category.
• BA/BS degree or equivalent experience; preferably in social sciences, marketing/market research, or a related field.

Nice To Haves

• Several years working with children’s or fan products, entertainment, and/or gaming.
• An MBA, other advanced degree, or additional education in consumer insights or analytics; equivalent experience will also be considered.

Responsibilities

• Act as the consumer advocate for the Action Brands, Fashion, and Preschool portfolios, guiding brand strategy, product development, forecasting, entertainment planning, and marketing decisions.
• Work with the Director to prioritize business questions and requests across audience, category, brand, entertainment, product, creative, and commercial needs.
• Develop and deliver insights agendas aligned with strategic brand goals, development gates, commercial milestones, and go-to-market planning.
• Develop and coordinate custom and standardized research programs, including foundational consumer learning, audience segmentation, brand tracking, product and package testing, messaging and campaign testing, and purchase journey research.
• Present research findings and provide strategic advice to brand and creation teams.
• Create strategic stories and presentations that distill complex consumer findings into compelling narratives for senior audiences and support confident business decisions.
• Champion adoption of AI-powered research and insights tools, experiment with new approaches, build proficiency in AI-assisted synthesis, analysis, and storytelling, and help the team adopt AI-enabled ways of working.
• Model standards for quality and actionability in research plans and deliverables.
• Guide and mentor junior team members; the position has no direct people-management responsibilities.
• Advocate confidently for the consumer perspective and evidence-based decisions, including when they challenge conventional thinking or current direction.

Benefits

• Employees may be eligible for annual and long-term incentives, depending on role, location, and eligibility.
• Benefits and programs may include health and wellness, time off to recharge, financial well-being, life and family support, volunteer and community initiatives, learning and development, and exclusive perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior