Consumer Insights Manager

Expedia Group•Austin, TX

1d•$110,500 - $155,000

About The Position

The Consumer Insights Manager will contribute to building traveler-centric brands as part of Expedia Group’s Traveler Research and Insights Team. The role partners closely with marketing teams to understand how travelers feel about Expedia Group brands and communications, using research and insights to inform creative development, assess brand health, and evaluate marketing effectiveness. The manager serves as a strategic partner to Integrated Marketing & Creative stakeholders, helping them apply research learnings to marketing, communications, creative, and business strategies. The role leads end-to-end research programs and measurement workstreams, collaborates with cross-functional stakeholders to define objectives and research plans, and advocates for brand measurement best practices. It also involves managing external research partners and evolving measurement approaches in line with industry standards, technologies, and marketing trends.

Requirements

At least 6 years of experience in consumer research and insights.
Strong track record in creative testing, brand measurement, and campaign measurement.
Proficiency in research methodologies, including traditional qualitative and quantitative approaches, social listening, and sentiment analysis tools.
Ability to translate complex data and research learnings into clear, engaging, actionable narratives for diverse audiences, including senior leadership.
Comfort working hands-on with data and research.
Ability to navigate complex global organizations and build relationships with stakeholders across functions and geographies.
Ability to collaborate with marketing, creative, analytics, and product teams to integrate insights into business strategies and actions.
Excellent project management skills, including the ability to manage multiple workstreams and maintain attention to detail.

Nice To Haves

Experience on both agency and client sides is ideal; high-performing candidates from either background are welcome.
Experience measuring campaign effectiveness and creative.

Responsibilities

Lead end-to-end research programs, from execution through delivery of actionable insights.
Own major measurement workstreams, including creative development and testing, campaign reporting, sponsorship reporting, and contributions to Brand Health Tracking reporting across Brand Expedia.
Collaborate with cross-functional stakeholders to define measurement objectives and develop tailored research plans.
Advocate for brand measurement best practices across the marketing organization and Expedia Group.
Manage external research partners and foster long-term, productive relationships.
Ensure measurement approaches evolve with industry standards, technologies, and marketing trends.
Translate research and data learnings into narratives that inform marketing, communications, creative, and business strategies.