Analyst, Omnichannel Media & Consumer Insights

Marc Jacobs•New York, NY

10d•$80,000 - $85,000•Onsite

About The Position

Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks an Analyst, Omnichannel Media & Consumer Insights to join the Marketing Team based in its New York City (SoHo) headquarters. Marc Jacobs is seeking an analytically driven, commercially minded Analyst, Omnichannel Media & Consumer Insights to support the evolution of our full-funnel marketing and consumer journey strategy. This role sits within the Omnichannel Media & Consumer Journey team and will support both media performance and CRM/customer analytics across the business. The ideal candidate combines strong analytical rigor with curiosity around consumer behavior, culture, and commerce. They should be equally comfortable diving into dashboards, identifying growth opportunities, and translating data into actionable business insights. This role will partner closely across Marketing, CRM, E-commerce, Merchandising, Retail, Finance, and external agency teams to help optimize customer acquisition, retention, media effectiveness, and overall business performance.

Requirements

2–5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights
Strong analytical and quantitative skills with ability to synthesize complex data into clear recommendations
Experience working with media analytics, attribution, customer data, and reporting platforms
Familiarity with KPIs including CAC, LTV, ROAS, conversion rate, retention, AOV, and customer cohorts
Advanced Excel and strong proficiency in reporting and visualization tools such as Tableau, Looker, Power BI, or similar
Experience with GA4 and digital media platforms preferred
Highly organized with strong attention to detail and ability to manage multiple workstreams
Naturally curious about consumer behavior, culture, retail, and luxury/fashion trends
Strong communication skills with the ability to present insights clearly to both analytical and non-analytical partners

Nice To Haves

Experience with GA4 and digital media platforms

Responsibilities

Support full-funnel media reporting and analytics across awareness, consideration, conversion, and retention channels
Analyze paid media performance across digital platforms including Meta, Google, TikTok, YouTube, affiliate, display, and emerging channels
Develop reporting frameworks that connect media investment to business outcomes including traffic, conversion, revenue, CAC, ROAS, and customer quality
Track and analyze media effectiveness by audience, creative, product category, and campaign
Partner with agency teams to monitor pacing, performance trends, and optimization opportunities
Build recurring dashboards and executive summaries for leadership teams
Support CRM analytics and customer segmentation initiatives in partnership with the CRM lead
Analyze customer lifecycle behavior including acquisition, retention, repeat purchase, churn, and loyalty trends
Evaluate customer LTV, purchase frequency, cohort performance, and audience health
Help identify opportunities for personalization, retention growth, and customer re-engagement
Analyze email performance and promotional effectiveness across campaigns and seasonal activations
Support testing frameworks across messaging, targeting, cadence, and consumer journey optimization
Connect marketing and consumer data to broader business performance and sales outcomes
Identify actionable insights across customer behavior, merchandising trends, traffic patterns, and conversion dynamics
Support forecasting, scenario modeling, and growth opportunity analysis
Monitor competitive landscape, industry benchmarks, and evolving consumer trends
Help build a connected view of the omnichannel customer journey across retail, e-commerce, media, and CRM touchpoints