Brand Manager Jobs

About The Position

Requirements

• Bachelor's degree in Business or equivalent. MBA strongly preferred.
• 5+ years of experience in Marketing or Sales Promotion Activities in Consumer-Packaged Goods Industry.
• Experience working on consumer programs, CRM/loyalty platforms, or multi-brand initiatives strongly preferred.
• Strong understanding of consumer engagement and loyalty programs.
• Experience managing complex, cross-functional marketing initiatives.
• Strategic thinker with strong analytical and problem-solving skills.
• Highly organized self-starter able to manage multiple workstreams simultaneously.
• Strong communication and presentation skills (Excel, PowerPoint).
• Ability to perform under pressure in a fast-paced environment.
• Demonstrated leadership, initiative, and follow-through.
• Devotion to make an impact on the PMI US portfolio.
• Authorized to work in the US without sponsorship now and in the future

Responsibilities

• Lead development, redesign, and optimization of consumer programs, including ZYN Rewards and Club 3|6 integration, to drive engagement and loyalty.
• Own consumer program strategy, journey mapping, and execution in partnership with cross-functional teams.
• Lead creation of multi-category consumer assets, ensuring consistent messaging, creative standards, and scalable execution.
• Develop toolkits, messaging frameworks, and visual assets to support downstream activation across categories and channels.
• Collaborate closely with Marketing, Digital, Trade Marketing, CE&A, Legal, and external partners to execute approved programs.
• Support advertising and promotional development, including creative briefs, asset review, copy clearance, and production.
• Partner with research teams to generate consumer insights, develop stimuli, and optimize program performance.
• Analyze and report on consumer engagement metrics, program performance, market trends, and segment insights.
• Manage and track consumer program budgets, including spend versus plan and month-end reporting.
• Support special projects, portfolio initiatives, and international alignment as needed.
• Other responsibilities as assigned.

Benefits

• Competitive base salary
• Annual bonus
• Great medical, dental and vision coverage
• 401k with a generous company match
• Incredible wellness benefits
• Commuter benefits
• Pet insurance
• Generous PTO