Senior Brand Manager

WX•Novato, CA

8d•Hybrid

About The Position

WX Brands and Bread & Butter Wines is a rapidly growing wine company known for its innovative approach and strong market presence. We are seeking a Senior Brand Manager to champion the Mainstream Portfolio, primarily Bread & Butter Wines. This role reports to the Global Director of Brand Marketing and involves developing global brand strategies, leading business initiatives, and managing digital media and influencer strategies in the US & Canada. The Senior Brand Manager will play a key role in the brand's ambition to become a top 20 US wine brand, acting as an internal and external brand expert, managing agency relationships, and driving business analysis. This position also involves collaboration with cross-functional teams, supporting innovation, and managing a Marketing Specialist. The role is based in Novato, CA, with a hybrid work schedule (M-W in-office).

Requirements

Bachelor’s Degree in related field required
7+ years of brand marketing experience, ideally in the CPG industry
Strong understanding of the 3-tiered distribution system
Demonstrated success in developing and inspiring junior-level talent
Proven success partnering with sales teams & mobilizing to achieve business goals
Able to mobilize agencies around an inspiring vision and focused briefs/feedback
Experience working with syndicated data sources (Circana/Nielsen) to make informed decisions
Business acumen and strong analytical skills with a proven track record of utilizing trend analysis and quantitative data to produce actionable insights
Financial and P&L understanding
Ability to complete projects independently and with a spirit of urgency
Ability to manage multiple priority projects at once
Demonstrate flexibility as priorities change

Nice To Haves

Master’s Degree preferred
Passion for and desire to be immersed in the wine business
Passion for building brands and proven track-record of breakthrough consumer advertising, retail activation, and media execution
Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment

Responsibilities

Playing a leadership role in Bread & Butter’s ambition to be a top 20 US wine brand
Acting as a brand expert in the company with ownership of brand positioning and target consumer articulation for Bread & Butter and other priority brands
Leveraging excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally and externally
Supporting Marketing Director in evaluation of all marketing activity to determine ROI and effectiveness
Managing digital media strategies to strengthen purchase funnel, ensuring agencies are accountable to KPIs, and assessing ROI
Development of long-term brand growth plan and annual business plans
Managing all outside agency initiatives including advertising, media, experiential, programming, packaging, and public relations
Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability
Leading brand business analysis efforts, monitoring business and brand health performance to identify issues and opportunities
Acting as internal liaison with cross functional teams, including Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP
Supporting the long-term innovation strategy of the brand and leading the execution and go to market strategy of all new product introductions
Developing actionable insights from depletion & scan data on a weekly and monthly basis
Partnering with the Bread & Butter Tasting Room team to elevate awareness, increase visitation, and drive sales revenue
Managing Marketing Specialist for Bread & Butter