Senior Brand Manager

Riot Games•Los Angeles, CA

6d•$149,800 - $208,400

About The Position

As a Senior Brand Manager on VALORANT, you will independently architect end-to-end global brand strategies, lead complex campaign planning, and provide high-level creative stewardship across marquee multi-platform publishing beats. While this role primarily anchors our core PC and Console campaign ecosystem (major Episode/Act beats, Agent launches, skinline moments, and competitive beats), you will also step in to lead or support marquee cross-platform initiatives including VALORANT Mobile in China, as well as cross-ecosystem beats. You will operate with high autonomy—shaping full-year campaign roadmaps, setting strategic positioning, guiding matrixed teams, and continuously challenging creative partners to elevate work beyond status-quo norms.

Requirements

5+ years of experience in brand strategy, game publishing, or marketing within gaming or entertainment, with a proven track record of full, end-to-end campaign ownership.
3+ years directly engaging gaming audiences, with deep familiarity in live-service FPS, competitive shooters, or core PC/Console ecosystems.
Demonstrated experience leading complex, integrated marketing campaigns involving product marketing, community, social, esports, and external agencies.
Exceptional ability to write sharp, decision-enabling briefs and translate complex player insights into clear strategic direction.
Proven success guiding matrixed teams, resolving cross-departmental friction, and influencing senior stakeholders without relying on direct authority.

Nice To Haves

Deep familiarity with the VALORANT IP, its competitive ecosystem, and tactical shooter culture.
Multi-platform publishing experience spanning PC, Console, and Mobile environments.
Prior experience working directly alongside game development teams within live-ops environments.

Responsibilities

Define and drive end-to-end global campaign strategy, and player journey design for VALORANT’s major live-service, esports, and platform beats.
Deliver decision-enabling, insight-driven campaign briefs. Partner directly with Creative, Production, and Craft leads, continuously challenging creative execution throughout production to maintain an elevated quality bar.
Guide matrixed cross-functional teams (Production, Comms, Social, Influencer, Growth, Dev, Esports) and steward Regional Brand Leads across global publishing hubs to ensure regional relevance alongside global campaign cohesion.
Partner with Insights to establish campaign KPIs, evaluate post-campaign performance, and synthesize complex audience data into actionable learnings that inform future full-year publishing roadmaps.
Manage publishing budgets for owned workstreams, prioritize resources under ambiguity, and build full-year campaign roadmaps in alignment with game dev timelines.