Senior Brand Manager, Innovation

Reynolds Consumer Products • Lake Forest, IL

1d • $127,700 - $185,150 • Hybrid

About The Position

The Senior Brand Manager, Innovation leads cross-functional teams to develop and commercialize new products that address evolving consumer needs, build a multi-year pipeline of growth initiatives, and support the company’s sustainability goals. As part of the Reynolds Cooking & Kitchen Essentials team at headquarters in Lake Forest, IL, this role applies strategic thinking, consumer insights, and creativity to shape the future portfolio and drive profitable, sustainable growth in a highly collaborative environment.
This role is hybrid Tuesday through Thursday.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of progressive marketing experience in the CPG industry.
• 3–5 years of experience with market research, innovation, and new product development.
• Strong organizational skills and exceptional attention to detail.
• Proven project management capabilities, with the ability to organize and manage multiple projects simultaneously from ideation through execution.
• Experience with consumer research methodologies and a New Product Stage Gate process.
• Excellent business acumen with experience managing budgets and P&Ls.
• Proficiency with syndicated and retailer data platforms such as Nielsen, Circana, or IRI.
• Strong analytical, communication, presentation, and influencing skills.
• Ability to work a flexible schedule during key business deadlines.
• Proficiency with Microsoft Office.

Nice To Haves

• MBA or other advanced degree strongly preferred.
• Experience leading innovation and product commercialization initiatives.

Responsibilities

• Develop and execute comprehensive business strategies that drive profitable growth across the assigned portfolio.
• Develop annual and long-range business plans that support revenue growth, profitability, and market share objectives.
• Monitor market trends, competitive activity, and category performance to identify opportunities and mitigate business risks.
• Monitor portfolio performance and recommend actions to maximize profitability and long-term growth.
• Manage multiple strategic initiatives while ensuring alignment with organizational priorities.
• Lead brand and private label portfolio management, including innovation, pricing, commercialization, and lifecycle management.
• Manage pricing strategy, price-pack architecture, promotional investments, and portfolio optimization.
• Translate consumer, shopper, and market insights into actionable business strategies and growth opportunities.
• Analyze financial performance, market trends, retailer data, and consumer insights to drive business decisions.
• Lead innovation pipeline development, including concept evaluation, commercialization, launch planning, and post-launch analysis.
• Lead cross-functional teams to successfully commercialize new products and execute strategic initiatives.
• Develop compelling business cases supporting new product launches, investments, and strategic initiatives.
• Partner with Consumer Insights, R&D, Operations, Supply Chain, Finance, and Sales throughout product development and commercialization.
• Manage business performance through ownership of the P&L, financial forecasting, pricing strategy, and investment decisions.
• Present business performance, strategic recommendations, and growth initiatives to senior leadership.
• Prepare executive presentations and communicate business performance, risks, opportunities, and strategic recommendations.
• Partner with Sales, Customer Marketing, and Category Management to develop customer-focused growth strategies.
• Collaborate with Customer Marketing and Category Management to translate brand strategies into customer-specific selling stories and activation plans.
• Build strong partnerships across Sales, Finance, Operations, R&D, Customer Marketing, and Category Management.
• Support continuous improvement initiatives that strengthen marketing capabilities, business processes, and commercial execution.
• Drive continuous improvement in marketing effectiveness, portfolio management, and commercial execution.
• Perform other duties as assigned.

Benefits

• 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior