Sr. Associate Brand Manager Innovation- Salty
About The Position
The Senior Associate Brand Manager for Salty Innovation will help shape and deliver the innovation agenda for Pringles and Combos. This role leads line extensions from ideation through launch, uses data and insights to strengthen the innovation pipeline, and measures in-market performance to turn results into actionable learning. Working across Marketing, Sales, Customer Marketing, and channel teams, the Sr. ABM will align partners, manage project timelines and budgets, and help move high-priority initiatives forward. The ideal candidate is an analytical, action-oriented marketer who can manage complex projects and translate insights into clear recommendations.
Requirements
- Bachelor’s degree required.
- 3+ years’ Marketing work experience required, preferably within CPG industry.
- Previous experience with Nielson
- Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
- High levels of interpersonal skills, specifically around influencing without direct authority, resolving conflict, and creative problem solving.
- Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
- Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
- Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
- Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.
Nice To Haves
- MBA preferred
Responsibilities
- Measure and report in-market innovation performance, translating results from prior launches into clear, actionable lessons.
- Manage day-to-day carton panel budgets for Pringles and Combos.
- Lead Pringles and Combos line extensions from ideation through launch using the stage-gate process, aligning projects to business goals and managing timelines, budgets, and execution.
- Help shape the Salty innovation pipeline by delivering data and insights for dig sites and recommending whether the pipeline is sufficient to meet business goals.
- Serve as the key liaison to the Multipack, Away From Home, and Convenience teams, driving alignment and collaboration across channels.
- Partner with Customer Marketing to engage Sales teams and support key customer conversations.
Benefits
- company bonus
- medical and dental benefits
- participation in 401k plan
- paid time off benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
