Manager, Brand Activation & Ops Innovation
About The Position
The Manager, Brand Activation & Ops Innovation is responsible for planning, executing, and optimizing marketing campaigns across multiple channels to drive brand awareness, engagement, and conversion. This role focuses on activating marketing programs through social media, video content, copywriting, and other digital and offline tactics to ensure cohesive and impactful brand experiences. The Manager will also manage restaurant support and operational improvement projects from planning through implementation, coordinating cross-functional teams and ensuring project deliverables align with company objectives and operational standards.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 7-9 years of experience in marketing activation, campaign management, or digital marketing.
- Strong understanding of social media platforms, content strategy, and digital trends.
- Excellent project management and organizational skills.
- Creative mindset with strong copywriting and storytelling abilities.
Nice To Haves
- Experience with marketing automation tools and analytics platforms.
- Video production and editing knowledge.
- Ability to thrive in a fast-paced, collaborative environment.
Responsibilities
- Develop and implement marketing activation plans for product launches, events, and brand campaigns.
- Coordinate cross-functional teams to ensure timely and effective execution.
- Oversee creation of social media posts, videos, and marketing copy aligned with brand guidelines.
- Collaborate with designers and videographers to produce engaging content.
- Write copy for various campaigns.
- Manage social media calendars and ensure consistent brand presence across platforms.
- Monitor engagement metrics and optimize content for performance.
- Track campaign timelines, budgets, and deliverables to ensure successful execution.
- Work with internal stakeholders and external agencies to meet objectives.
- Measure and report on campaign effectiveness using analytics tools.
- Provide insights and recommendations for continuous improvement.
- Manage restaurant support and operational improvement projects from planning through implementation.
- Coordinate cross-functional teams including Operations, HR, Training, IT, Marketing, Facilities, and Finance.
- Develop project plans, timelines, budgets, and communication strategies.
- Monitor project milestones and identify risks, obstacles, and mitigation plans.
- Ensure project deliverables align with company objectives and operational standards.
- Track key performance indicators (KPIs) and measure project outcomes.
- Partner with Chief of Staff on branding for community partnerships.
Benefits
- Medical Insurance – Waiting period is 60 days and a first of the month following
- 401K Plan – Eligible after the first year of employment.
- Vacation – Two weeks after one year.
- Cell Allowance- $100/month
- Sick Leave – Granted per State requirement. 6 days annually
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
