Brand Marketing Manager, WhatsApp

Meta•Los Angeles, CA

8d•$124,000 - $178,000

About The Position

WhatsApp Brand Marketing is looking for an experienced integrated marketer and storyteller to elevate the brand and drive global cultural relevance. This role involves developing high-impact efforts that drive brand preference and engagement aligned to business and brand goals. The ideal candidate combines integrated brand marketing experience with a track record of building brands for audiences at scale, and has experience driving cross-functional partnerships for a high-profile consumer brand. This is a generalist brand marketing role on a new team built to take on a broader range of problems, not one market or one project. The role requires someone energized by range, who can move between very different problems and bring the same rigor and brand judgment wherever the team needs it most.

Requirements

6+ years of experience in brand marketing, including developing and executing consumer-facing brand campaigns from strategy through production and measurement
Experience developing brand positioning, messaging frameworks, and creative briefs that guide multi-channel campaign development
Experience using brand health data, consumer research, and campaign analytics to generate insights and inform strategic recommendations
Experience collaborating with and influencing cross-functional stakeholders including creative, media, research, and product marketing teams
Experience contributing to brand planning processes such as annual goal-setting, investment prioritization, or measurement framework design

Nice To Haves

Demonstrated use of AI tools to accelerate creative development, audience research synthesis, or campaign performance analysis with measurable impact
Experience marketing consumer technology products, social platforms, or digital services to broad consumer audiences
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience managing external creative agency relationships and leading integrated campaign development across multiple media channels
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Familiarity with brand tracking methodologies and experience translating brand health metrics into actionable strategic recommendations

Responsibilities

Own the day-to-day creative development and execution of integrated programs that ladder up to WhatsApp's brand goals
Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
Connect brand campaigns with always-on and partnership moments so the brand shows up consistently across touchpoints
Partner closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, marketing decision science, and communications
Track and report on content and campaign performance to determine its effectiveness and drive optimizations
Surface standout global content, trends, and conversations to push our approach forward, flexing between strategic and tactical execution as needed