Sr. Brand Marketing Manager

Blueland•New York, NY

64d•$120,000 - $145,000•Remote

About The Position

Blueland is seeking a Brand Marketing Manager to contribute to significant brand initiatives, including major campaigns, product launches, partnerships, creator collaborations, PR activities, and activations. This role requires a blend of strategic thinking, brand intuition, and strong execution skills. The successful candidate will transform ambiguous opportunities into clear strategies and actionable plans, driving them from conception to completion. This position is highly cross-functional, involving close collaboration with the Senior Director of Brand Commercial Strategy and teams such as Creative, Growth, Social, PR, and Product to expand the brand's reach and resonance. While extensive brand marketing experience is valuable, the company is also interested in candidates from related strategic fields who possess strong brand and consumer insight, structured thinking, and a proven ability to take initiative and achieve results.

Requirements

4–6+ years of experience in a role that required strategic thinking, ownership, and cross-functional execution. Relevant backgrounds may include brand or consumer marketing, strategy, management consulting, partnerships, or other adjacent fields.
Demonstrated ability to independently own complex projects from an ambiguous starting point through high-quality execution, comfortable working in an entrepreneurial environment.
Exceptional strategic and structured thinking: able to quickly understand a problem, identify what matters most, and turn ideas into clear recommendations and action plans.
Strong brand and consumer intuition, with a genuine interest in brands, culture, creators, and what makes ideas resonate with people.
Excellent project management skills and the ability to drive multiple workstreams, stakeholders, and deadlines without losing sight of the bigger picture.
Strong written and verbal communication skills, with the ability to develop clear briefs, synthesize information, articulate a point of view, and communicate effectively with both internal leaders and external partners.
High level of initiative and resourcefulness; you proactively identify what needs to happen and move work forward rather than waiting for direction.
Curious and resourceful about improving how work gets done, including using AI, automation, and other emerging tools to work smarter and more effectively.
Genuine enthusiasm for Bluelandâ€™s mission and for building a category-defining consumer brand.

Responsibilities

Help shape the brand strategy by identifying campaign narratives, content opportunities, and cross-channel storytelling moments that maximize the impact of product launches, partnerships, seasonal campaigns and our sustainability mission.
Partner with Creative to build impactful visual storytelling across campaigns and initiatives.
Coordinate with owned channels (social, CRM) to keep campaign messaging aligned as content moves from launch through always-on.
Serve as day-to-day point of contact with agency and PR partners, tracking scope, timelines, and deliverables.
Own key brand initiatives from strategy through execution, including hero creator campaigns, brand tentpole moments and collaborations.
Evaluate potential creators, partners, agencies, and opportunities and make thoughtful recommendations about where Blueland should invest.
Partner with Growth to analyze influencer and creator performance to identify top-performing formats, messaging, and audience insights, applying learnings to future campaigns and partnership strategy.
Drive complex, cross-functional projects forward, bringing clarity to priorities, owners, timelines, and decisions and translate strategy into compelling storytelling and execution.
Build processes, tools, and templates that make the Brand team more effective and allow successful programs to scale.
Look for better, faster ways of working using automation and emerging tools where helpful to streamline execution, synthesize information, and to raise the quality of the work.