Sr. Manager Brand Marketing - Newport

British American Tobacco • Winston-Salem, NC

5d • Hybrid

About The Position

Reynolds American is evolving into a global multi-category business with the purpose of creating A Better Tomorrow™ by Building a Smokeless World. This role is for a dynamic, creative, and passionate brand leader with brand equity experience and commercial acumen to join the marketing team. The Senior Brand Manager for Newport is a strategic execution role focused on ensuring the achievement of brand and commercial objectives. This role will be responsible for leading and executing a defined portion of the Newport brand marketing strategy to build the profile, image, awareness, and credibility of Newport, resulting in increased consideration and loyalty amongst Adult Tobacco Consumers (ATCs). The Sr. Brand Manager must garner and leverage US ATC insights to ensure all initiatives are meaningful to ATCs in a way that drives brand affinity and loyalty. This role also requires a high level of engagement and collaboration with cross-functional teams and external partners on go-to-market strategies to ensure brand objectives are met.

Requirements

• Bachelor’s Degree required
• 5+ years of relevant consumer marketing experience, preferably within consumer packaged goods (CPG) environments.
• Proven experience developing and executing 360° integrated marketing programs, with a demonstrated ability to drive initiatives from strategy through deployment.
• Strong consumer-centric mindset, with a track record of leveraging consumer insights to create and execute programs that support brand objectives and influence consumer behavior.
• Passion for brand building and brand expression development, combined with a deep understanding of marketing’s role in driving business performance.
• Strong analytical and commercial acumen, with the ability to interpret data, assess opportunities, and make informed business decisions.
• Excellent project management skills, including the ability to manage multiple priorities, navigate ambiguity, and deliver against key milestones.
• Agency management experience, including overseeing creative development from briefing through commercialization and execution.
• Exceptional communication, influencing, and relationship-building skills, with the ability to solve problems, create impactful presentations, manage stakeholder expectations, and collaborate effectively across functions.

Responsibilities

• Develop and execute integrated marketing programs aligned with brand strategy across Newport D2C platforms, including rewards, digital activation, retail strategy, equity campaigns, and consumer experience initiatives.
• Support the evolution of brand equity and creative platforms by leveraging consumer insights and learnings to enhance marketing programs and experiences.
• Champion the consumer perspective across all workstreams, ensuring marketing initiatives resonate with target Adult Tobacco Consumers (ATCs) and support brand objectives.
• Contribute to operational planning and brand performance, supporting the delivery of programs that achieve both qualitative and quantitative business goals.
• Collaborate with cross-functional teams and external partners, including agencies, Consumer Experience, Finance, Growth Management, Trade Marketing, Operations, Manufacturing, R&D, Legal, and External Relations to execute brand plans and meet KPIs.
• Bring the brand to life across marketing and distribution channels while managing, executing, and measuring the performance of new initiatives.
• Serve as a brand steward, ensuring consistent execution against brand standards, gaining alignment for new ideas and strategic shifts, and leading organizational change when appropriate.
• Drive stakeholder engagement and governance, presenting brand plans in key business forums and ensuring all marketing initiatives comply with corporate strategy and regulatory requirements.

Benefits

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
• Paid Parental Leave + temporary reduced work schedule opportunity
• Funeral Leave
• Short-Term Disability Leave
• Long-Term Disability Leave
• Jury Duty Leave
• Military Leave
• Released Time for Children’s Education
• Community Outreach Leave
• Other paid leave benefits, as required by state or local law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior